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Conversation managementDecember 2014
@TomVandeCruys
#lampiris
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Start-up 2003
#lampiris
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Duurzaaam
#lampiris
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Duurzaam
#lampiris
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1.300 lokale groene producenten
#lampiris
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1.300 lokale groene producenten
#lampiris
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Waterkrachtcentrale = 70 windmolens
#lampiris
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270 medewerkers
#lampiris
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910.000 klanten
#lampiris
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100% Belgisch
#lampiris
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Klooster in Luik
#lampiris
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Klooster in Luik
#lampiris
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Start-up in Frankrijk
#lampiris
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#lampiris
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#lampiris
Communicatie: onze principes
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Conversations are held everywhere
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From individualism & personalized responses
#lampiris
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To virtual community & networked responses
#lampiris
A 1-2-1 discussion becomes a public conversation.
To virtual community & networked responses
#lampiris
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De makkelijke
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De makkelijke
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De leuke
#lampiris
Om het merk te positioneren
#lampiris
De MGM conversaties
#lampiris
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De confronterende
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De vinger aan de pols
#lampiris
De moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
De heel moeilijke
#lampiris
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Regel 1
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Regel 2
#lampiris
Onze bedrijfscultuuris de sleutel
Maar toch ….
#lampiris
Culture Strategy
Culture eats strategy for breakfast,…. and lunch and dinner
#lampiris
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“ANYONE CAN COPY
YOUR STRATEGY,
BUT NOBODY CAN
COPY YOUR
CULTURE.”
Differentiatie
#lampiris
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Menselijk/Empathisch
Duurzaam
Agile
Transparant
Lokaal
Onze waarden
#lampiris
Transparantie Team
#lampiris
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Een cultuur opbouwen en delen
#lampiris
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Een cultuur opbouwen en delen
#lampiris
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Een cultuur opbouwen en delen
#lampiris
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Een cultuur opbouwen en delen
#lampiris
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From communicating to customers
#lampiris
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To creating an experience with the customer
#lampiris
Definition of a community
values
community
interestactivity
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of members
#lampiris
Case 1: Lampiris Facebook customer community
Facebook page
54#lampiris
Facebook page
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Facebook page
#lampiris
Case 2: Cocreation group for new invoices
Cocreation
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Cocreation
#lampiris
Case 3: Grow a pair campaign
Grow a pair
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
Grow a pair
#lampiris
Case 5: Twitter as a WoM community
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoM
#lampiris
Case 6: Lampiris energy producers
Producers
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoMEnergy
producers
Producers
#lampiris
Case 8: Tous au vert community never made it.
Tous au vert
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoMEnergy
producers
Tous Au
Vert blog
Tous au vert
#lampiris
Case 9: Natuurpunt, community partnership
Natuurpunt
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoMEnergy
producers
Tous Au
Vert blog
Samen
groener
group
Natuurpunt
offline
Natuurpunt
#lampiris
Case 10: Samen Groener
Samen Groener
#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoMEnergy
producers
Tous Au
Vert blog
Samen
groener
group
Samen Groener
Natuurpunt
offline
#lampiris
Case 7: Green Energy Run B2B community
Energyrun
#lampiris#lampiris
Mapping cases on the community dashboard
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
WoMEnergy
producers
Tous Au
Vert blog
Samen
groener
group
Natuurpunt
offline
B2B Green
Energy Run
Energyrun
#lampiris
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
Internal
Yammer
WoMEnergy
producers
Tous Au
Vert blog
Samen
groener
group
Natuurpunt
offline
B2B Green
Energy Run
?
?
#lampiris
Mapping cases on the community dashboard
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Blogging en informatie
centraliseren
Lancering pagina energiebesparenen verschuiven
Lancering sms inschrijvingen
100.000 inschrijvingen= voldoende
voor test
Nationale black out test
Vragenlijst uitsturen
Resultaten test
Conversations in all media
#lampiris
Black-out
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Lampiris Blog
#lampiris
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Breaking News
#lampiris
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Energie besparen/verschuiven
#lampiris
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SMS kanaal openen
#lampiris
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Email news flash
#lampiris
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Sticky Bar op website
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82#lampiris
Conversations
83#lampiris
Conversations
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Hacked? - Conversations
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Sending and SMS
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Deelname
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De war room
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Prime time
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Prime time
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Prime time
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Prime time
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Geschreven pers
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Geschreven pers
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Geschreven pers
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Frontale aanval
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Frontale aanval
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Verdediging
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Bevraging
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Resultaten verspreiden
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Resultaten verspreiden
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Resultaten verspreiden
#lampiris
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En het gaat verder…
103#lampiris
We worden de referentie
#lampiris
We worden de referentie
#lampiris
En we meten
Business process related
Identification
of membersFacebook
page
Cocreation
group
Grow a pair
campaign
Internal
Yammer
WoMEnergy
producers
Tous Au
Vert blog
Samen
groener
group
Natuurpunt
offline
B2B Green
Energy Run
Black-Out
Test
Black-Out test
#lampiris
Mapping cases on the community dashboard
#lampiris
#lampiris
