FOR

LifeCell is India's first and largest stem cell bank, enjoying the trust of over 1,30,000 parents.

HOW KRDS MANAGED TO ACHIEVE OVER1 MILLION WEEKLY ORGANIC POST REACH ON FACEBOOK FOR LIFECELL TWICE

Lifecell achieves 1 Million Post Reach in a Week

23rd November to 30th November 2015 14th March to 20th March 2016

When everyone was complaining about the decline in the Facebook Post Reach, We managed to get Lifecell a Weekly Organic Post reach of 1.1 Million and 1.3 Million in

4th Week of November 2015 and 3rd Week of March 2016 respectively

Lifecell achieves 1 Million Post Reach in a Week

How did we do it?

2. Tailoring the communication to

the Audience

1. Building the right community

3. Engaging the community with the right dose of

contests and campaigns

Lifecell achieves 1 Million Post Reach in a Week

What did we do?

Content Strategy!

Reach Engagement Shares Comments

Mom – Baby centric post that helped the parents relate to the feeling of

motherhood and bondinggained us maximum reach.

We all love to know whoa baby resembles. Weteased our fans with

pictures of baby- parent resemblance and got

them to share pictures of their own.

Information is wealth. Our blog posts that spokeabout the recent updates

in the field of stemcellbanking got people spreading the word

around through shares.

Fans on the page wereasked to come up with a

witty caption for the givenimage. This drew

maximum engagement

Lifecell achieves 1 Million Post Reach in a Week

Posts that helped us reach the Milestones

November 2015 4th WeekNumber of Posts Published :: 5

Lifecell achieves 1 Million Post Reach in a Week

Best Performing Posts

Reach [ organic* ]: 3,19,330[ * - These posts were not Boosted with Media]

Engagement [ Includes like, comment, share,

post click ] - 6,109

Lifecell achieves 1 Million Post Reach in a Week

Reach [ organic* ]: 92,303[ * - These posts were not Boosted with Media]

Engagement [ Includes like, comment, share, post

click ] - 478

Best Performing Posts

Lifecell achieves 1 Million Post Reach in a Week

March 2016 3rd WeekNumber of Posts Published :: 5

Lifecell achieves 1 Million Post Reach in a Week

Best Performing Posts

Reach [ organic* ]: 3,48,217[ * - These posts were not Boosted with Media]

Engagement [ Includes Reactions, comment,

shares, Post Clicks ] - 99,525

Lifecell achieves 1 Million Post Reach in a Week

Best Performing Posts

Reach [ organic* ]: 24,646[ * - These posts were not Boosted with Media]

Engagement [ Includes Reactions, comment,

share, post click ] - 807

THANK YOU

www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS