Kalyan Jewellers Social Media Analysis Q4 2015

Kalyan JewellersSocial Media Report

Oct 01 2015 - Dec 31 2015

Cover image courtesy of Kalyan Jewellers FB

Kalyan Jewellers: Social Media Report

This report looks at Kalyan Jewellers’performance on social media between

October 1st – December 31st, 2015

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Analysis of

Kalyan JewellersFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

425,618 7,889 1.89% IndiaMostly Young, Female

and Single

Kalyan Jewellers

Engagement Score Total Fan Posts

99 156

Total Posts Brand Response Rate

156 26.92%

Total Likes Avg. Reply Time

27,859 2 days, 14 hrs, 30 mins

Total Comments General Sentiment

1,286 Positive

Total Shares

1,733

BRAND POSTS FAN POSTS

Brand Overview

412K

414K

416K

418K

420K

422K

424K

426K

428K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

425,618

New Fans

7,889

Engagement

0

250

500

Kalyan Jewellers had an average engagement score of 99 and a highest of 264.

Community Analysis

Kalyan Jewellers fans are mostly Young, Female and Single

Kalyan Jewellers fans are largely from India followed by United Arab Emirates.

Fan Demographics Distribution of Fans

49%

51%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

India

United Arab Emirates

Pakistan

Bangladesh

Kuwait

Saudi Arabia

United States

Nepal

Qatar

Japan

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

fashion 107

bridal 84

wedding 83

Kalyan Jewellers 70

KalyanJewellers 57

70%

30%

Brand Participation Brand Non Participation

95%

2%

3%

Posititve Negative Neutral

Brand Posts - Engagement

Kalyan Jewellers responded to 109 conversations generated by the 156 Posts they published.

Kalyan Jewellers receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

15-DEC-15, TUE 3:04AM

It was a privilege to meet the Hon’ble Prime Minister Shri Narendra Modi and make a humble commitmen ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

502 363 38 166 Positive

06-DEC-15, SUN 8:00AM

Her smile represents her strength. #KalyanChennaiReliefTeam #ThereIsHope #ChennaiRainsHelp #ChennaiF ..

05-DEC-15, SAT 11:12PM

Prayers, thoughts and wishes with all in Chennai. Have been deeply disturbed with the experiences na ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

480 411 9 162 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

425 147 20 151 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/120789801345974/posts/943241869100759



Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200

0 20 40 60 80 100 120

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Kalyan Jewellers 72

Bridal Destination

Truly Bridal

48

Ultimate Bridal

Destination

38

gold 13

wedding 11

User Posts

0

5

10

15

20

25

30

35

40

45

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Kalyan Jewellers responded to 42 conversations generated by the 156 Posts fans published.

Kalyan Jewellers appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

27%

73%

Brand Participation Brand Non Participation

49%

8%

43%

Posititve Negative Neutral

Most of Kalyan Jewellers posts were around 'Product Offerings/Updates', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 20 40 60 80 100 120 140

0 50 100 150 200 250 300 350 400

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Special Offer

New Collection

Celebrity Endorser…

Question

Contest

Product Offerings/Updates

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


In Kalyan Jewellers Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4 5 6

0 10 20 30 40 50 60 70 80

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1 2 3 4 5

0 100 200 300 400 500

#ChennaiFloods

Mudhra Collection

#KarvaChauth

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300 400 500

#ChennaiFloods

Mudhra Collection

#KarvaChauth

Number of Posts

Engagement Score


Analysis of

Kalyan JewellersTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

6,559 368 5.94% India

Kalyan Jewellers@KalyanJewellers

Engagement Score

62

Total Proactive Tweets

143

Retweets Total

0

Replies Total

52

Favorites Total

52

Total Mention

632

Total Retweets

92

Total Replies

0

Response Rate (%)

3.96%

Average Reply Time (mins)

6826

Most Engaging

#KalyanJewellers

showrooms in

#Panjaguttaand

Kukatpally

Most Recent

#FallFashion

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

6K

6K

6K

6K

6K

7K

7K


Follower Growth

Total Followers

6,559

New Followers

368

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

110

New Followees

0

Engagement

0

250

Kalyan Jewellers tw had an average engagement score of 62 and a highest of 190.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

143 0

Make your wedding special with this radiant gold #Choker by Kalyan

Jewellers. #bridal #gold https:/..

28-Nov-15, Sat 05:15AM

ENGMT. FAV. REPLIES RETWEETS

257 3 0 3

Top Engaging Tweets

Indulge in resplendent #gold #jewelry collection and color

your season gold. #KalyanJewellers https..

Indulge in luxurious #KalyanJewellers neckpieces. #Jewelry that makes you forget the rest!

#bridal ..

03-Dec-15, Thu 05:15AM


250 2 2 2

24-Oct-15, Sat 06:15AM


247 1 0 3

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/KalyanJewellers/status/670546439668301824



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160

0 10 20 30 40 50 60 70

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80 90 100

0 500 1000 1500 2000 2500 3000

#ripyhm*

#kalyanjewellers*

#jewelry*

#fashion*

#gold*

#bridal*

#wedding*

#ishra*

#roposo*

#riipyhm*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

800

900

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

ripyhm kalyanjewellers jewelry fashion gold

Spread of Hashtags by day

0 10 20 30 40 50 60 70 80 90 100

#riipyhm*

#fashion*

#ripyhm*

#bridal*

#wedding*

#roposo*

#jewelry*

#gold*

#kalyanjewellers*

#ishra*

Engagement Score

Hashtags - Engagement

Average Response Rate : 3.96%

0

20

40

60

80

100

120

140

160

180

200

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 4 days 17 hours 46 minutes

0

5000

10000

15000

20000

25000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

16

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 92

-2

0

2

4

6

8

10


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 632

-50

0

50

100

150

200


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

The Lipstick News 8,980 1

BridalNewsUK 6,968 7

SONIALUVSU 6,802 1

Essex Bridal Talk 5,572 7

Roposo 3,451 1

TOP 5 INFLUENCERS

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