Joining the Conversation: Fundamentals of Social Media

Joining The Conversation: Fundamentals Of Social Media

@AndreaKarpala #UGWriters

hello!

I AMANDREA KARPALA,

MBASocial media addict, @uglibrary’s communications manager & former digital public

relations pro @AndreaKarpala #UGWriters

Place your screenshot here

My Goal

So..you want to be a social media superstar…


Source: Global Media Insight


http://www.globalmediainsight.com/blog/social-media-users-infographic/

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Source: Global Media Insight @AndreaKarpala #UGWriters










Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015


http://www.globalwebindex.net/blog/pinterest-and-tumblr-are-the-fastest-growing-social-networks

So…what social network do you

choose?@AndreaKarpala #UGWriters

Pro Tips

◎ To get started, select only a few social media channels based on your target audience

◎ Think about branding- use the same “brand name” across all channels

◎ Reserve your “brand name” on accounts you aren’t activating yet


Writers on Twitter: @AriannaHuff


Writers on Twitter: @MargaretAtwood


Bloggers on Twitter: @EatLivTravWrite


Writers on Instagram: @betternovelproject


Writers on Instagram: @missdahlelama


Writers on Facebook: NaNoWriMo


So..what do these superusers have in

common?@AndreaKarpala #UGWriters

TriFecta for Social Media Super StardomBrand ConsistencyIf they can’t find you online- how can you entice them to buy your book?

Meaningful ConnectionsNotice how ALL the accounts skillfully connect to events/ initiatives/ other accounts? Do this!

Great content that’s also visually stimulatingThere is no substitute for great content. Make your awesome content pop by using great pictures & edgy design.


YOU

How do I make meaningful

connections?


Connection Strategies

HashtagsFind the most relevant hashtags for your audience- use them wisely.

#amwriting#writerslife#writertip#writersofinstagram

TagIf you want your posts to be seen by the right people- tag them in your posts!

Event ConnectionsMake your content more relevant by sharing it at peak times. Annual events, holidays, special months are good examples.

Add picturesI have a rule that the @uglibrary account can’t post unless a picture is attached- the engagement to posts with pictures is about 95% higher

Add videosVideos are powerful, no doubt. Shorter videos are most poweful.

Share If you follow great people, share their content. If you’re reading a great news story, share it. See the pattern?



ProTip: Use the Tagging feature in Twitter- this lets you save the 140 characters for your content




ProTip: Use the pinning feature on Twitter to highlight important info—maybe a book launch party?


ProTip: Use the tagging & location features in Instagram- this makes your content easier to discover


Find relevant hashtags simply by using the search box, see what’s trending


Pinterest can be a powerful discovery tool..perhaps beautify some of your quotes

and share on Pinterest…


Pinterest can be a powerful discovery tool..learn from other writers


So how do I keep track of all this content?


Create an Editorial Calendar


Create an Editorial Calendar


You can use Google for inspiration


◎ For starters, check out Flavorwire’s Ultimate Literary Calendar: A Bookish Event for Every Day of the Year

Source: Emily Temple for Flavorwire

http://flavorwire.com/400900/flavorwires-ultimate-literary-calendar-a-bookish-event-for-every-day-of-the-year/view-all/

http://flavorwire.com/400900/flavorwires-ultimate-literary-calendar-a-bookish-event-for-every-day-of-the-year/view-all/

I’m not a designer..and I don’t

have a budget….@AndreaKarpala #UGWriters

There’s FREE tools on the

internet & the app store

AK’s Favourite Free Apps


◎ Typorama – creates professional looking graphics, free & paid versions

AK’s Favourite Free Apps


◎ PicStitch – creates an instant photo collage

AK’s Favourite Writer Resource


◎ The Write Life – www.thewritelife.com

http://www.thewritelife.com/

AK’s Favourite Stock Image Website


◎ Pixabay: https://pixabay.com/ - images on this site have a Creative Commons open license, so you do not even need to attribute the source. Images with a Shutterstock logo do require payment. As a good practice, I’d attribute anyway- least you can do for free stuff!

https://pixabay.com/

AK’s Recommended Road to Social Media Stardom


◎ Create and innovative, unique way for your followers to connect with you

What about risk management?


Your social media posts are public. Don’t share anything

you wouldn’t want to appear in a print article

about you.

You’re smart…speak your authentic truth and let your

personality shine.

thanks!ANY

QUESTIONS?

You can find me at:@AndreaKarpala

[email protected]/in/akarpala

mailto:[email protected]

CreditsSpecial thanks to all the people who made and released these awesome resources for free:◎ Presentation template by SlidesCarnival◎ Photographs by Unsplash &

Death to the Stock Photo (license)◎ Dark wood background by The pattern library

http://www.slidescarnival.com/

http://unsplash.com/

http://deathtothestockphoto.com/

http://deathtothestockphoto.com/wp-content/uploads/DeathtotheStockPhoto-License.pdf

http://thepatternlibrary.com/