4. Social media successes How brand played a role Ways it was
communicated Common mistakes Things you can do now Yep
#realsocialnc
5. Brand #realsocialnc
6. #realsocialnc What the brand isnt
7. #realsocialnc How a person feels when they see or hear your
company name What the brand is
8. #realsocialnc Brand lives in the mind and heart of your
audience
9. #realsocialnc Whos doing it right?
10. Online service for inexpensive razors + razor blades.
Founded by Mark Levine + Michael Dubin Met at a party - talked
about the insane cost of razor blades With their money +
investments, began in July 2011. In 2012 created a $4,500 video
that changed marketing forever #realsocialnc
11. #realsocialnc
12. #realsocialnc
13. #realsocialnc We think that because of this really
approachable voice that we speak to guys with, we can educate them
about the benefits of changing the way they do things.
14. #realsocialnc guys
15. #realsocialnc these guys
16. #realsocialnc
17. #realsocialnc
18. #realsocialnc
19. #realsocialnc
20. #realsocialnc
21. #realsocialnc
22. #realsocialnc
23. #realsocialnc
24. #realsocialnc
25. #realsocialnc
26. #realsocialnc
27. #realsocialnc 1.7 million men + women subscribers Shaving
cream, aftershave, hair styling, butt wipes Yeah, butt wipes
>$60 million revenues in 2014 7.2% mens cartridge market
2014
28. #realsocialnc Online service for inexpensive, vintage-style
Rx glasses Founded by Neil Blumenthal + David Gilboa* Got the idea
when Neil left a $700 pair of glasses on a plane Launched when they
were in grad school in February, 2010 Their Home Try-On Program got
the attention of GQ + Vogue Called them The Netflix of Eyewear
29. #realsocialnc Warby Parker is the person youd want to be
next to you at a dinner party. quick-witted, but wears her
intelligence lightly. Looks sharp without planning to. Takes a
dare. Always offers to help with the dishes."
30. #realsocialnc intelligent, stylish, quirky
31. #realsocialnc
32. #realsocialnc
33. #realsocialnc
34. #realsocialnc
35. #realsocialnc
36. #realsocialnc
37. #realsocialnc
38. #realsocialnc
39. #realsocialnc
40. #realsocialnc
41. #realsocialnc
42. #realsocialnc
43. #realsocialnc
44. #realsocialnc >$35 million revenues in 2013 >$100
million revenues in 2014 (estimated) Could be valued at $1.2
Billion* The Warby Parker of ______________
45. #realsocialnc Defining your brand
46. Who is your audience? #realsocialnc
47. What do you want them to feel? #realsocialnc
48. What do you want them to say about you? #realsocialnc
49. What do you want them to expect from you?
#realsocialnc
50. #realsocialnc Common mistakes
51. #realsocialnc No established brand voice
52. No ownership #realsocialnc
53. #realsocialnc Not enough time #realsocialnc Not enough time
#realsocialnc
54. #realsocialnc Bureaucracy
55. #realsocialnc Analysis-paralysis
56. #realsocialnc January Gym Syndrome JGS
57. #realsocialnc What you can do now
58. Get a focus #realsocialnc
59. #realsocialnc Have a viewpoint, opinion, mission
60. #realsocialnc Create one profile
61. #realsocialnc Write it down
62. #realsocialnc Socialize it
63. #realsocialnc Trust your people
64. #realsocialnc Know mistakes will happen
65. #realsocialnc Stay the course
66. #realsocialnc Use good content
67. #realsocialnc Keep vigilant
68. THANK YOU #realsocialnc
69. #realsocialnc [email protected] @Deano1739
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