ISL tournament on social media

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Indian Super League




Goal

To make it the most happening & exciting event.

To raise awareness of the tournament and generate

conversations on social platforms.

• Primary: People interested in sports, specially soccer.

• Secondary: Anyone and everyone available on Social Media.


Targeted Audience


UnderstandingSoccer is not very popular sport in India and it is

not talked about event among masses like Cricket.The secret behind Cricket’s popularity is connection

of masses with the sport, its understanding and mainly familiarity with every individual team

player. Recently movie Bhaag Milkha Bhaag & Mary Kom has given more popularity to Athletics and Boxing

than the sport itself.


Strategy

• To create understanding about soccer with images, info graphs and videos.• To make individual players popular among masses by making their social profiles active and interactive.• Covering Stories of individuals and associating the people of their city with them on emotional grounds (just the way Sourav Ganguly has with Kolkata).• Making people cheer for teams and benefiting them through prizes on every win of their team.• Live coverage of match on social platforms.


• We will make Facebook pages where in one we will put all the necessary information about all the celebrities associated with the event.

• About the teams, about the players.• About the event schedule.• Their we will also upload pictures of match best moments to increase communication.• On this page we will have a two way communication from fans where we will be replaying to

them about their queries and curiosity.• We will make one more page on which we will upload lots of pictures and videos of matches.• Here we will also introduce Facebook applications like the community soccer game.• Mobile Soccer game application where teams are same as of ISL, its theme will also be specific.

Communication


Create Website

Facebook paid Ads

(targeting location)

Diverting traffic

through clicks

Login through Facebook on

website

Asking people to join & support their favourite

team

Whichever team a user select, he will get an option to change his

cover page accordingly

FaceBook


• Live tweets of every match covering almost every moment every minute, from the official Twitter handle of ISL.• Promotion of #hashtags according to the matches, for example if match

between Goa & Mumbai then #AamchiMumbai & #GoOnGoa. • Official twitter accounts of all the team players and time to time tweets

from them.• The Questionnaire contest campaign will be run from official twitter

handle of ISL to engage maximum people & those who will give maximum right answers within minimum time will be getting exciting prizes.

Twitter


• Their will be official channel of ISL on YouTube on which intro video will be uploaded of all the players.• Their will intro videos of every team by its respective owners. • Their will be live streaming of every match on YouTube official channel.• The best moment videos will be uploaded on YouTube official channel.

YouTube


Instagram account will be formed and continuous pictures of matches will be uploaded on it and will be promoted through

hashtags.

Instagram


Thank You..