Upload
digital-brand-expressions
View
288
Download
0
Embed Size (px)
Citation preview
WHAT OUR CLIENTS WANT TO KNOW
SNAPCHAT FOR BUSINESS
Explained By: Nadine Goerke
Manager of Search and Social Programs
Digital Brand Expressions
OUR CLIENTS FREQUENTLY ASK US
What should we be doing?Do you recommend Snapchat?
Here’s what you should know…
VISUAL CONTENT IS HERE TO STAY
• 90% of information sent to the brain is visual
• Visual content is over 40 times more likely to be shared on social media than other content
TIME IS MONEY
The average person’s attention span is 8 seconds, down from 12 seconds in 2000.
SO WHAT’S THE DEAL WITH SNAPCHAT?• Snapchat is a popular
messaging mobile app which allows you to share images and videos to your followers (friends, family, or even customers)
• The images and videos self-destruct within a desired time frame, which is set before it is shared publically
• Images and videos can be quickly edited, adding filters, doodles, captions and more
WHO USES SNAPCHAT?
• 86% of Snapchat’s users fall into the 13-37 age range• 70% of Snapchat users are women• 76% of millennials use the platform• By 2020, Snapchat is projected to add 26.9 million users, about double that of Twitter and Pinterest
HOW CAN MY BRAND USE SNAPCHAT AS AN ORGANIC CHANNEL?
Offer Incentives: Coupon Codes &
Discounts
Launch Products: Sales & Sneak Peeks
Influencer Marketing
Product Highlights &
How-To’s
Contests
Showcase Events: Interviews &
Behind the Scenes
HOW DOES SNAPCHAT PAID ADVERTISING WORK?
There are various ways you can reach Snapchat users through paid advertising:• Live Stories• On Demand Geofilters• Sponsored Geofilters• Sponsored Lens• Discover Page Advertisements
HOW DO PEOPLE FEEL ABOUT SNAPCHAT ADS?
• Snapchat is seen as “cooler” • 64% of millennials rated it as a cooler platform
than Instagram• The features are said to be better than
comparable platforms• 67.3 % of millennials rated it having better
features than Instagram• Ads are prominent in the platform• 78.2% of millennials see 5 or more ads on
Snapchat per week
PAID ADVERTISING: LIVE STORIES• Curated series of content based around a theme or event• Entire story will cost you: $250,000 to
$500,000 per story• Sponsor a 10 second segment of a story will
cost you: $50,000 to $100,000• Users are given an option to swipe up to view
the content more in-depth• According to Snapchat, the average swipe up
rate is 5 times higher than the average click thru rate (CTR) of comparable social media platforms
PAID ADVERTISING: GEOFILTERS• Geofilters are small graphics that are
overlaid on your snap image or video when in the desired location
• On-demand Geofilters: Locations are mapped out at time of purchase • Cost: $5 for 20,000 square feet of space
• Sponsored Geofilter: National/Global filter • According to Snapchat, a single
Sponsored Geofilter in the U.S. typically reaches 40 to 60% of daily users
• Cost: $500,000+
PAID ADVERTISING: SPONSORED LENS
• Interactive ads that are activated when users tap their screen on their face and scroll to their desired lens
• These ads can be sent like a snap and are meant to be fun, humorous, creepy and highly shareable
• Snapchat only allows 1 to 2 Sponsored Lenses per day
• Some have reached up to 224 million people in 24 hours
• Cost: $300,000 to $750,000 a day
PAID ADVERTISING: DISCOVER PAGE
• Image with headline previews of content inside
• Tiles provide users a quick peek into the focus of the content and what to expect
• Quickly sift through the content relevant to you with an easy swipe
• Cost: $50,000+
IS THERE ANYTHING ELSE WE SHOULD CONSIDER BEFORE EMBRACING THE
PLATFORM?
Things to Consider:• Who your target audience is and if they are on
Snapchat• The length of the videos – 10 seconds maximum• The lifetime of the content uploaded – 24-hour lifespan• Management of the platform• Cannot be clicked on – no click through to website• Success requires an investment in highly creative, fun
and exciting images & videos that get people talking
FOR MORE DIGITAL MARKETING INSIGHTS CONTACT US ON:
www.digitalbrandexpressions.com