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Presenters: Holly Hamann, Co-Founder and CMO at TapInfluence, and Vanessa Bagnato, Head of Influencer Development at TapInfluence Learn about the recently launched Marketplace, a place where brands and agencies come to browse online influencers and hand pick those who are a fit for their brand. Also, see a demo on how to create your own Media Kit to spotlight you, your blog and your best work.
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SHOWCASING YOUR CONTENT TO BRANDSIntroducing Customized Professional Media Kits
Holly Hamann @HollyHamann Co-Founder and CMO
Vanessa Bogehold Head of Influencer Development
TAPINFLUENCE 2
QUESTIONS?YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCEResources – be sure to check out our ebooks and blog posts. Tell your friends about our new Media Kits!
www.tapinfluence.com
WHO IS TAPINFLUENCE?
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FOUNDED
2009HEADQUARTERED IN
BOULDER, CO WITH AN OFFICE IN NYC
COMPLETE END-TO-END INFLUENCER
MARKETING SOFTWARE
HELPING BLOGGERS AND INFLUENCERS CONNECT WITH
FORTUNE 1000 COMPANIES
100,000 REGISTERED INFLUENCERS
TAPINFLUENCE
INTERSECTION OF TWO MARKETING TRENDSINFLUENCERS ARE THE INTERSECTION OF AN EXPLOSIVE TREND IN DIGITAL MARKETING.
• End-To-End software to automate content creation.
• Marketplace of 100,000 social media influencers.
NATIVE ADVERTISING
CONTENT MARKETING• Influencers Post their content to their social
networks in authentic meaningful ways.
• Software measures total media value (TMV)
INFLUENCERS
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WHERE MARKETING DOLLARS ARE BEING SPENT42% OF CURRENT DIGITAL MARKETING BUDGETS ARE BEING ALLOCATED TO TWO KEY MARKET TRENDS.
CONTENT MARKETING
12% of marketing budgets spent creating content
NATIVE ADVERTISING
30% of marketing budgets spent reaching people with content
12% 30%12% 30%
THE FUTURE OF MARKETINGSCALING THE CREATION, MANAGEMENT, AND MEASUREMENT OF SPONSORED CONTENT.
+BRAND INFLUENCER
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WHO’S DOING INFLUENCER MARKETING
EXAMPLES OF SOFTWARE-DRIVEN PROGRAMSCOCA-COLA, P&G, MICROSOFT, AND MANY MORE ARE TAPPING THE POWER OF SOCIAL CONTENT CREATORS.
Equals 2 Million People Equals 4 Million People Equals 6 Million Peoplex 40 x 60 x 70
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”• “How do I showcase all my great content and influence?”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”• “How do I showcase all my great content and influence?”• “All brands manage programs differently. Why can’t there be a
standard?”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”• “How do I showcase all my great content and influence?”• “All brands manage programs differently. Why can’t there be a
standard?”• “I wish brands understood my authentic voice”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”• “How do I showcase all my great content and influence?”• “All brands manage programs differently. Why can’t there be a
standard?”• “I wish brands understood my authentic voice”• “I’d like to be paid what I’m worth”
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WHAT CHALLENGES DO INFLUENCERS FACE?• “How do I get in front of brands that matter to me and my
audience?”• “I’d like to receive more relevant pitches”• “How do I showcase all my great content and influence?”• “All brands manage programs differently. Why can’t there be a
standard?”• “I wish brands understood my authentic voice”• “I’d like to be paid what I’m worth”• “I wish brands knew that influence is more than just a
number”
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THE STATS SPEAK FOR THEMSELVESInfluencers’ Top Branding Pain Points What Influencers Say Brand Sources Lack
68% Expectations by brands that my time is free 30% Relevancy of products or pitches to my blog and audience
50% Number of irrelevant incoming pitches 22% Don’t pay enough
38% Brands not listening to your ideas about content that works for your audience 12% Not enough leads/scale
38% Negotiating rates 9% Limited contact information
33% Miscommunications or excessive back and forth with the brad/brand rep 7% Responsiveness
24% Brands not coming through with negotiated payments/products 6% Negotiating on my behalf
22% Number of inbound requests from brands 6% Not easy to filter/be selective
20% Lack of standards in contracts, requirements, etc.. 2% Too many leads
Source: Technorati 2013 Digital Influence Report
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BUT IT’S ALL GOOD
TAPINFLUENCE MARKETPLACE
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SHOWCASE YOUR INFLUENCE WITH A MEDIA KIT
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LET’S TAKE A TOUR!PROFILES, MEDIA KITS AND MARKETPLACE
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WHY SHOULD I JOIN TAPINFLUENCE?• More Fortune 1000 brands than any other influencer
marketing company.• Full attribution for all content created and distribution• Fair compensation• Standards for program management• Professional, polished media kit• Exposure to brands who are a relevant fit for your audience• Build long-term relationships with brands
HOW DO I SIGN-UP?WWW.TAPINFLUENCE.COM /SOLUTIONS/INFLUENCERS
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QUESTIONS?YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCEResources – be sure to check out our ebooks and blog posts. Tell your friends about our new Media Kits!
www.tapinfluence.com
