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Understanding and exploring ways to optimize the social media space in Indian market.
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A Holistic Approach to Social Media
Adding Value to your brand
www.iverbinden.com
A popular way to connect people is now observed as the hottest business tool to collaborate and advocate one’s vision and strategy
It has the potential to help one’s company identify what their customers are saying about their products or services and enable them to build their own personal brand
Whether you are a fortune 500 company or a growing firm, social media must be on one’s radar
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Why?
What?
Who?
Right social media platform. Targeted Audience. Quick Response
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Social Media Facts, Figures, Numbers and Statistics of 2014
74%
28% 40%
42% 23%
80%40%
23%
4.2 billion people use mobile device to access social media sitesSocial media generates almost double the marketing leads of trade show, telemarketing, PPC
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g+
Use of Social Media for Lead Generation and Promotion in Percentile
28%
74%
42%
11%
40%
23%
80%
40%23%
Geo-location
PhotoSharing
4.2 billion people use mobile device to access social media sitesSocial media generates almost double the marketing leads of trade show, telemarketing, PPC
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Choose the Right Social Media Platform
We Help You
The Chosen One’s
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What to share: Start conversation, buzz creation, posting an update, interact with other brandsPost frequency: Multiple times a day
What to share: All types of online content, events, adPost frequency: Once or twice a day
What to share: creative and visual content like food and decorPost frequency: Multiple times a day
What to share: Location based business review and searchPost frequency: Before business opens or during change of location
What to share: Menu, innovative ideas, promoting value shared by businessFrequency: Twice a week
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Verbinden to be your Social Media Management Partner
Aim Strategy Incorporation Execution Measurement
We channelize to delight your customers with authentic flavors
and style
Frame a strategy using the right social media
platforms and campaigns
Cross integration of several social media platforms to create a
right mix
Designing the plan with set targets and timeline with quality parameters in place at every step
Assimilating our work deeply to help you
provide tangible results
Recipe for Success
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Hard Rock Café India Case Study- How They Did It?
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Problem: Lack of centralized social media strategy for the five Hard Rock Café’s across the country on all the social media platforms
Objective: To help Hard Rock Café leverage the social media space in the most optimal way to connect
with fans across the country
Approach Outcome
Facebook, twitter, blogs, email marketing used to connect with fanstranslated café customers to online followers using Facebooklinks on the blog were also Apture enabled and linked to all social media platformsTweeting on all the posts, responding to queries and feedbackE-mail list/E-mail marketing helped connect fans with managers of café directly
Facebook25,000 likes/fans in a year on Facebook100 new joinee/day
Twitter:Single twitter page helped in improving call to action1,300 followers with large number of @HRCIndia mention
Blogs/ E-mail Marketing:4,000-5,000 unique monthly visitors 700 unique ID’s collected and collate to 70% of total promotion
Initiating conversation at initial level to generate interest and advance brand engagement with audience
Engaging more audience by inviting them to exchange ideas
Keep updating about the hygiene standards adopted by the restaurant when the customer visits
Publishing reviews, ratings and certifications granted
Rectifying any undesired incident by quick action
• Engagement through interactions
• Asking Audience to respond with their views on specific topics
Respond promptly to any feedback provided by the customers
Ask for their opinions and monitor comments
• Generating reports based on real-time data
• Providing timely alerts on any major event or viral content
To get the traffic onto your social media platforms
• Using information/data which can get more and more attraction
Initiate the discussion by creating inorganic profiles to capture attention, further link them to customers by tagging in comments
Schedule updates by posting comments on peak hours to drive maximum traffic
Integrated Social Media Management
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Accountability with Our Insights Report
So
cial
Mea
sure
men
t M
atu
rity
Building Follower Base
Measure Volume
•No of fans•No of shares•Difference in the website traffic
Measure Engagement
•Participation Rate•Fan Activity
Measure Business Success
•Brand Awareness•Sales Contribution
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Discussions..!!
Thank YouFor any queries, please can contact-
Mr. Vinay KumarChief Operations OfficerMob No. +91-8884017000E-mail id [email protected]
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