INSTAGRAM

Created by Kevin Systrom and Mike Krieger and launched in October 2010

Online mobile photo-sharing, video-sharing and social networking service

Has 300 million users as of December 2014.

The app is currently operational in 25 languages

In 2011, they added hashtags to make photos more discoverable

It holds the record as quickest to reach 1 million downloads (2010)

Currently faces competition from Pinterest, Mobli, 23 Snaps and Hipstamatic.

STRENGTHS

Innovative & Creative platform.Provides images & visually appealing identities.Connection with other social networks.Free applicationFlexibility with immediate uploading.

WEAKNESSES

Mobile platform which is dependent on wireless or cellular data service.Limited comment & liking.Prone to bad photography, requires high resolution photos.Privacy issuesCannot schedule content

OPPORTUNTIES

Continuing advancement of smart phonesTargeting upcoming generationExpansion of the Hashtag SystemInstagram specific photo campaignsMobile Advertising

THREATS

Vulnerable to bad PRCan easily bore your stakeholdersCompetition : Everyone else is using it tooPhoto rights &Usage Issues

ADVERTISING

Since Instagram can be shared on FB, it has a powerful targeting engine.

Better able to target people due to connected IG accounts. Better demographic.

Psychographic profiling as IG and FB have contents that are mutually exclusive of each other.

Their promoted posts have clickable links.

Will have CTA’s for direct response actions that open in an in-app browser.

Forecasted ad revenue of $2.81b by 2017; 10%of Facebook’s global ad revenue.

Ads can be multiple photos to help tell a deeper story, that can also be interactive.