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Here are the slides Daniel Doherty presented at the first Putney Social business meet up on 14th January 2014 at The Dukes Head pub, Putney. We wanted to share what we had learnt from our experience on Twitter and from running the Facebook page for Putney since 2009. It was a great opportunity to meet many local businesses and listen to their thoughts on the challenges of Social Media in 2014. Daniel Doherty is the founder of GraffORM, a digital agency that helps businesses succeed online but runs Putney Social because he is local and loves SW15. www.putneysocial.co.uk/businessmeetup.html#.Utls47TFLIU Data source for the Twitter insights are courtesy of www.awedience.com
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Putney Social Media Insights by @GraffORM
History - Putney becomes Social...
● 2009 Daniel Doherty started Facebook Page for Putney
● 2009 monitoring Twitter for people mentioning ‘Putney’ Answering questions & sharing the best information as @PutneyProperty
● 2011 Dave Roberts @FirstPresence joins as admin of Putney Facebook page
● 2012 @PutneySocial was created on Twitter
Local Conversations Matter
Listening online (everyday) since 2009
Recent History
2013 - Was a big year for us
• Jan www.putneysocial.co.uk was born
• May Employed Mark & Lauren
• Sept Added functionality and improved www.Putneysocial.co.uk
• Nov Highly commended “Commitment To The Community”
Passion Project
We run Putney Social because we are passionate about SW15 and want to help people find the best things going on locally.
Warning ⇒ It can take up a lot of time!
Wouldn’t it be great to know the top influencers in Putney? (without spending 5 years listening!)
15 Most Connected Putney Tweeters
www.bit.ly/putneytweeters
Tip: click & follow
Social Currency
• Images and videos are the currency of the web with much higher user interaction rate compared to plain text.
• Our experience is that visual assets engage people the most.
What results do you want from social media?
Getting your message in front of local people at the right time.
Ultimately to succeed in business
• More customers = more business(It’s not about being on EVERY social network!)
What do people want from Social media?
We think it’s DEALS and great EVENTS
• Create a compelling deal or special offer.
• Put on an event that people want to attend.
Our Reach on Facebook can help YOU!
The Putney Social Team
Daniel DohertyGraffORM
Dave RobertsFirst Presence
Mark Haynes
With special thanks to Katalyst TV
Lauren Charge
What can Putney Social do to help YOU?
● If you run events share them on our calendar● Photographer - share your work on Facebook page ● Florist - promote Valentines day deals● Restaurants can offer meal promotions
1. Tweet @PutneySocial and use #Deals and we’ll share2. Or post to offers on the Putney Facebook Page
Any questions? Email [email protected]
