Innovation, socialization & gamification-On a dime!

Innovation, Socialization & Gamification - on a dime

Who is GameStop?

A global multichannel video game, consumer electronics and wireless services

retailer with more than 6,600 stores worldwide, GameStop makes the most

popular technologies affordable and simple.

Who is our attendee?

4500 Store Managers

80% male

21-25 yrs

500 DMs

200 Corporate

1,500 Vendors

4,000 Consumers

Who am I?

No one!

Not a presenter!

Gen Xer producing for Millennials

Lean & Mean team

Say hi to Samantha, Noelle & Katie

Whats our challenge?

Lean team

Tight budget

Need more $$ Sponsorships

Engaging our attendees

Appeal to the Millennials

New & Innovative ideas

Innovation will happen! (hard trend)

Reinvention is up to you (soft trend)

Easy Reinvention

Find the program formula that works best for your attendees! (consistency promotes confidence)

Commit to at least 5 GOOD changes!

Survey responses

Create an under cover feedback focus group

ALWAYS ask, How can I apply this to my show?

Social Media

Excite Engage

Empower

Creative Savings

Vendor Love

Pivotal to Reinvention

Share of Social-Generated

E-Commerce Revenue

Facebook, 36%

Twitter, 20%

Pinterest, 15%

Email, 16%

Google, 6%

Tumblr, 2% Other,

6%

Facebook

Twitter

Pinterest

Email

Google

Tumblr

Other

Business Insider

10 Ways to Socially Sizzle

1. Identify what you want to accomplish via social media

2. Figure out where your customers are

3. Keep the content flowing - post regularly & relevant

4. Give your posts more pizazz include pictures, videos and links

5. Participate in trending hashtags to gain wider exposure

6. Give something away often have contests

7. Play it cool dont self promote (80/20 rule)

8. Tag fans in photos

9. Hashtag on everything!!!

10. Consolidate! Convos App (Facebook, Twitter, Instagram, Gmail, LinkedIn, Skype, YouTube, Outlook and more)

10 Ways to Socially Sizzle

Create opportunities to socialize

Step N Repeat

Cool

Visuals

Green Screens

Hoards of Zombies!

Social Media

Excite Engage

Empower

Creative Savings

Vendor Love


Customize sponsorships

4

3

2

1

Be current and add local flavor

Vendor networking events

Share the social responsibility

Show Sponsors Some Love

Social Media

Excite Engage

Empower

Creative Savings

Vendor Love


Excite! Engage! Empower!

Gamification

4

3

2

1

Random acts of fun

Attendee input

Philanthropic & green efforts

Gamification

Integrating game dynamics into your site, service, community, content or campaign

in order to drive participation

Gamification

An event app with a leaderboard

Add your sessions to Foursquare

Create a Buzz Board: give props to members creating the most buzz

Give ribbons/prizes for checking-in at stations

Gaming during arrivals, down time & expo

Gamification

Sales Contest! Celebration lunch or electronics

General Session Host Contest

T-shirt Design Contest ($2 goes to philanthropy)

Video Contest (free videos for you!)

Photo Contest (socialize the photos)

Winning Video

Random Acts of Fun

Attendee Input

Music selection by attendees

Menu selection by attendees

Text to screen during general sessions

Audience response during general sessions

Give specific credit everywhere you can!

Philanthropic & Green

How can you give back?

Raffle drawings as a fundraiser

Ronald McDonald House 10 sponsored attendees Photos & video shown during general sessions

Go Green page: how to be green at work

Green Event page: the events green efforts

Results

Excite

Engage

Empower

Social Media

Vendor Love


What did we spend?

$3,000.00 $500.00

$10,000.00

$10,000.00

$6,000.00 $2,000.00

$8,000.00

$2,000.00

$15,000.00

$56,000 Photo Green Screen

Step & Repeat

Entertainment

Vendor Reception

Sponsored PhilanthropicEvent

Random VIP area in GS

App with game

Tournaments

Text to Screen & surveysduring General Session

Creative Savings

Prizes, gifts & gift cards Amex points

Amount Element

$4,000 Group comp flights for staff

$10,000 Cancel build-outs and moved to inside room

$13,500 Purchased projectors (30 rooms at $450)

$200,000 Service Vendor Sponsorships

$1,050,000 $30 Gift Cards instead of $100 Dinners (saved $70 x 5000 attendees x 3 nights)

Whats your great idea?

[email protected]