INBOUND MARKETING FOR RECRUITERS

•What is inbound marketing?

•Getting started with content

•Results and moving forward

What is inbound marketing?

Inbound marketing is an online-driven take on permission marketing.

Heavy outbound marketing tactics are not as effective as they used to be.

People get too many cold emails and phone calls!

marketingdonut

What is inbound marketing?

moz.com

Blogging

Blogging

• Creates content that your target audience is interested in

• Builds your market authority for both clients and candidates

• Drives traffic back to your website

• Free

• Builds your brand, brand value

Blogging

• Be consistent

• Be interesting

• Keep it light

• Keep it varied

• Once you’ve published –share it!

News Page

• Events• Awards• New staff• Office news• Exciting announcements• New clients and partnerships• Staff achievements

TOP TIPKeep your blog and news pages separate!

WE LOVE INBOUND!

Vicki HemphillHead of Happiness

@VickiHemphill

uk.linkedin.com/in/vickihemphill1/

Kara ShorthouseMarketing Specialist

@karashorthouse

uk/linkedin.com/in/karashorthouse

About Firefish Software

1 in 3 recruitment agencies have a database where only 15% of their candidates’ data is up-to-date. Firefish recruitment software can increase this to 65% in 6 months - and we’ll show you a before and after to prove it.

Firefish is a complete recruitment system to manage the recruitment process, from advert to placement. It includes 5 key groups of features:

Website integration or single page jobs boardRecruitment marketingApplicant tracking (ATS)Customer relationship management (CRM)Reports and analytics

Want to find out more? Just give us a call on 0845 619 4443 or drop us an email to info@firefishsofwtare.com and we’ll be happy to help