IN THE TEMPLE OF PEITHO:

Social Media & the Power of Influence

Kimberley R. Barker, MLIS Emerging Technologies & Systems Manager

Claude Moore Health Sciences Library @KR_Barker

TWITTER DEMOGRAPHICS

•Most popular social media platform •Largest facial recognition database in the world •Most users visit site daily •Status updates •Share:

•Photos •Videos •Links

FACEBOOK DEMOGRAPHICS

FACEBOOK DEMOGRAPHICS

INSTAGRAM

Pictures & videos Filters Share to other social media sites

INSTAGRAM DEMOGRAPHICS

LINKEDIN •“the social media site for professionals who hate social media”

•Provides a home for online identity •Professional networking •Provides space for CV & photo •Professional discussion groups

LINKEDIN DEMOGRAPHICS

PINTEREST DEMOGRAPHICS

WHY SHOULD YOU ENGAGE IN SOCIAL MEDIA?

•Networking •Keeping current •Visibility •Credibility •Engagement

NETWORKING

How to Use Blogging and Social Media To Grow Your Professional Network; http://www.huffingtonpost.com/michael-b-fishbein/how-to-use-blogging-and-s_b_5037120.html

KEEPING CURRENT

•Breaking news •Topical discussions, AKA chats

VISIBILITY

VISIBILITY

CREDIBILITY Social media is changing the scholarly arena

Attempt At P ≠ NP Proof Gets Torn Apart Online; http://techcrunch.com/2010/08/12/fuzzy-math/

ENGAGEMENT

T

INFLUENCE

Personal examples: •Seven webinars this calendar year on our Library’s 3D printer- heavily promoted on Twitter •Reputation Management

•I am the go-to person in health sciences libraries on these topics

IMPORTANCE OF ONLINE IDENTITY

•Lack of digital presence is suspicious •Altmetrics * •Reputation Management *

•I give presentations on these topics

SOCIAL MEDIA AND THE IVORY TOWER

Excerpt from

interview with

researchers

Stephen Danley

and Lia Howard

http://www.newsworks.or

g/index.php/local/the-

pulse/44868-good-bye-

ivory-tower-hello-social-

media-academics-

struggle-to-make-ideas-

accessible

CHOOSING THE BEST FIT

•Content •Time •Audience •Purpose

RESOURCES

• Pew Internet & American Life Project • http://www.pewinternet.org/

• TeachThought – http://www.teachthought.com/twitter-hashtags-for-

teacher/

• Excerpt from interview with researchers Stephen Danley and Lia Howard

• http://www.newsworks.org/index.php/local/the-pulse/44868-good-bye-ivory-tower-hello-social-media-academics-struggle-to-make-ideas-accessible

RESOURCES, CONT’D

• Attempt At P ≠ NP Proof Gets Torn Apart Online; http://techcrunch.com/2010/08/12/fuzzy-math/

•How to Use Blogging and Social Media To Grow Your Professional Network; http://www.huffingtonpost.com/michael-b-fishbein/how-to-use-blogging-and-s_b_5037120.html • 3D Printing and BioPrinting in Healthcare; http://www.pinterest.com/rosefirerising/3d-printing-bioprinting-in-healthcare/