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This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation (SEO) and search engine marketing (SEM) to drive traffic to our website to generate leads for our sales team. This was the first presentation of the Digital Marketing Meetup in KL held on 25th of June 2014. #DMM360
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iconnect360.com
Topic: Or sub heading here...
Presented by: Celeste Kirby-Brown
Date: 15th February 2012
iconnect360
a digital
case study
iconnect360.com
Overview | #DDM360
Overview
About Generate leadsTechnologyToolsFuture
iconnect360.com
About | iconnect360
iconnect360.com
About | Web presence
Key Elements Responsive Clean designSEOSEMSocial media linksTestimonialsCall to action formsCall to action buttonsAutomation
iconnect360.com
Now | Generate leads
• PPC
• Google Remarketing Banners
• Organic Search
iconnect360.com
Now | Generate leads
• Call to action buttons
• Call to action forms
• Capture data in salesforce
iconnect360.com
Now | Generate leads
• Blogs
• Media releases
• Product information
• Emails
iconnect360.com
Now | Generate leads
iconnect360.com
Social Media
Now | Technology
Web Development
Web Design
Social and ContentLinkedInFacebookYouTubeTwitterEmailBlog
SEO
Web DevelopmentWord PressGoogle AnalyticsGoogle WebmasterGoogle FeedburnerForm AssemblySalesforce
Web DesignIllustratorPhotoshopInDesign
SEOPPCGoogle Remarketing BannersPartner WebsitesOnline Media ReleasesKeyword-rich Content
iconnect360.com
Very Cool (and FREE!) Marketing Tools
Now | Tools
Your colleagues Your friends Your family
iconnect360.com
Future | Tweaks
Become scientistsEmbed in iconnect360Analysis of keywords and traffic
Increase daily leads from 7 to 20 Increase the quality of leads
iconnect360.com
Future | Digital channels
Get better at using Twitter
iconnect360.com
Future | Communication
Improve Communications
Get better at planning comms.
Focus on internal comms.
iconnect360.com
Future | Testing
More A/B testing
iconnect360.com
Future | Bigger audience
Syndicate content
iconnect360.com
Future | More content
Write more content
iconnect360.com
Future | Fun
Have fun along the way
iconnect360.com
Future | More of this
