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IBM’s Social Business Journey Focused on outcomes
Ed Brill, VP, Social Cloud Deployment and Adoption at IBM
Defining Social Business
A social business is an organization whose
culture of participation and systems of
engagement encourage networks of people to
create business outcomes.
– Derived from Andrew Grill/IBM Interactive
IBMers are embracing social on both sides of the firewall
IBMer social participation has increased
18%
40% 21% 38%
23% 5% 9%
• 95% of IBMers use Connections
• Significant increase in daily usage in 2014
37
25
26
18
28
37
38
36
13
22
19
25
14
9
8
12
Q4 2014*
Q2 2014
Q1 2014
Q3 2013
Daily Weekly Monthly Quarterly
Frequency of Use
Employee Engagement
Speed & Agility Efficiency Innovation
Improved Client Experience & Growth
For the company:
For IBMers:
Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey
Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy
Being social does impact business outcomes
Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation and 150% more likely to demonstrate customer advocacy. After employee tenure it was the single most important predictor of innovation, by a long shot, and it was only marginally behind tenure.
Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics
There is Value in Social Coaching
200 IBM Executives Coached Over Two years • Coached execs score 60%higher than un-
coached executives • Coached execs have 4x as many network
contacts and create 6x as much helpful content
• 57% of un-coached executives score below 20, but only 21% of coached execs fall below this level
IBM’s Social Dashboard – Measure Your Eminence
How is social making an impact at IBM?
• HUB used for project management and
communications • Helps team manage multi-party responses to
RFPs • Collaborated in the HUB to close a multi-
million cross-brand deal for IBM • Improved client relationship and drove revenue
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close
The Boeing Company Account Team’s Client CollaborationHUB
Tom Kilkenny led this team to a multi-million
dollar deal for IBM.
• Social crowdfunding • Drives innovation from the ground up • Moves away from top-down funding decisions • Empowers IBMers to develop apps • 157 fully funded apps by Dec 2014 • In 2013, 18 projects completed with estimated
benefit of $3.25M
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The CIO Innovation Lab’s ifundIT Community-driven, enterprise crowdfunding
IBMers from 34 countries submitted over 1500 mobile app ideas in 2014, seeking
$22M in funding.
Mail that understands you Less clutter, more clarity Connecting me to we
Moving IBMers to Connections Cloud and IBM Verse
Why are we doing
it?
We want to… 1. Be our own best reference 2. Adopt the latest technologies on an agile basis 3. Take advantage of cloud efficiencies 4. Enhance collaboration within and beyond the firewall
Moving IBMers to Verse in 2015
Goal: Move 400,000+ IBMers to cloud mail this year Process: Fail fast, improve quickly, hit velocity
400,000+
Moving to IBM Verse – Phase 1, April 2015
Internal Launch • 40,000 Early Adopters in days • Vibrant community • Active forums
• 17,000 members • Agile deployment
Focused on… Clear outcomes Communication User feedback
16
Moving to IBM Verse – Phase 2, May-June 2015
Early deployment • Tackled hurdles • Focused on users and
communication Agile improvements • Simplified boarding steps • Redesigned onboarding articles Worked across teams to succeed
August 2015 Status
130,000 on Verse • Moving fast • Accelerating worldwide
Improved the process for IBMers and our clients
Social success story – empowering IBMers with a community support hub
20
• Modern interface • Faceted search • Calendar bar • Waiting for/Needs action
IBMers’ Favorite Features
23
Key Takeaways
There is value in social. Focus on the business outcomes. Use a dedicated strategy to drive adoption. Embrace the latest technologies.
Thank you.
Ed Brill Vice President, Social Cloud Deployment and Adoption at IBM
Office of the IBM CIO
https://ibm.biz/ed_brill
https://www.linkedin.com/in/edbrill
https://twitter.com/edbrill