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THE SHORT CUT TO CONSUMER’S HEART
CONTENT+
Local Content Analysis of10-to-250 & 251-to-1000 Brands
Here’s Some Big Data on Local Locations
(Content +) = (> Listing Info)
Local Content
Content Density/Intensity
10 - 1000 Location Brands Account for 15 % of the Market
There are some 2,400 brands with some 2.5M locations in the U.S. Helping those locations act and look and feel like a local business is an estimated $7.5B market opportunity.
Content+
Google loves
More conversions
Consumers love
Differentiation
Distribution of multi-location brands
1-10
11-250
251-500
501-1000
1000-5000
5000+
Local Content Marketing Opportunity
$7.5B+2,538,752Locations
2,394 Brands
Local Content Marketing Opportunity
$1.1B+362,139Locations
1,796 Brands
% of social pages with modest content
Larger brands have relatively better content. Smaller brands are falling behind.
for 10-1000 sized brands, which is approx 14% of the market
Text
(Audio) Visual
Collateral
Contests
Research
61.3%24.4%
5.9%4.0%4.3%
73%
0.1%
Store Locator on Parent site
LocalInformation
TextualContent
(Audio) VisualContent
Engagement
Local WebsitePenetration
Local SocialPenetration
Local MobilePenetration
16%18%
4%9%
15%25%
6%31%
10-250 251-1000
10-250 251-1000
35%
66%
78%
(Content+) = Engagement = Success
Content+ for Brands
Curation Distribution
Local Content Marketing Opportunity
4% 6%
15%
28%
68%
78%
62%
29%
Local Website Local Mobile Local Social Local Textual Content
Social Video Content
10-250 251-1000 1001-5000
9%
31%25%
73%
Web/Mobile
Social Media
Search Engines
Non-digital
39%
68%
29%
60%
22%
35%
