ADVERTISING ON TWITTER@benchrs casestudy SerbiaDate: November 2014

TWITTER IS...

@benchrs

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Petar Gredelj, Benchmark portal founder:

•We wanted to introduce Benchmark to some new users and to show them that "Daily Dose benchmark" is more than enough for everyone to be absolutely up to date with the novelties from the world of ICT scene. Instead of reading, favoring and retweeting foreign content, users can interact with @benchrs now.

•An additional advantage was the celebration of Benchmark anniversary with a prize survey that we organized on the occasion.“

@benchrs ADVERTISING OBJECTIVES ON TWITTER

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CAMPAIGN GOAL | Introduce the most popular Tech website in Serbia to Twitter society BUDGET | 2000 EUR + Agency feeTIMELINE | Oct-Nov 2014

• Increase awareness of Benchmark website to gain new, relevant followers and achieve the large number of interactions with existing followers.

ADVERTISING OBJECTIVES

ADD SCREENSHOT OF ADVERTISER‘S

TWITTER ACCOUNT

TWITTER POSTING PLAN & PROMOTION

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Alwayson

Event

Planned

Unplanned

Everyday•Screenings by Topics •Timing the Tweets

Campaign•Promoting the main focus •Cards + Tweets

Unpredictable•Responding to the users•Supreme discipline on Twitter

Live•Engagement during events increase the relevance

PROMOTED ACCOUNTS

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TARGETING: PRICING:

•Look-a-likes•Interests

• Location • Avarage Cost per

Follower € 0,36

All Promoted Accounts are clearly marked with a promoted icon and can appear on Web (Home, Profile, Discover, Search) and Mobile (Discover, Search)

HOW TO SCALE YOUR AUDIENCE?

• Objective – Increase awareness of Benchmark website to gain new, relevant followers.

• How - @benchrs promoted the account to a targeted user base. By targeting people similar to their followers, @benchrs was able to reach an audience that was likely to be interested in their content.

PROMOTED ACCOUNTS

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Results

•3 x increase in number of followers

•Total number of new followers – 2986

•Average Cost per Follower € 0,36

•Average eng. rate – 1,3%

•Total number of impressions - 500.669

PROMOTED TWEETS

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INCREASE REACH & ENGAGEMENT

TARGETING: PRICING:

•Interests•Usernames•Look-a-likes

• Location • Average Cost per Engagement

€ 0,08

All Promoted Tweets are clearly marked with a promoted icon and can appear on Web (Home, Profile, Discover, Search) and Mobile (Discover, Search)

• Objectives – @benchrs wanted to increase relevant visits to their website so that users could learn more about a new versions of mobile phones, tablets, laptops, TV’s and other consumer electronics...

• How – @benchrs used a combination of interests and @username targeting for their Promoted Tweets. In addition to broader interest categories like Technology and computing, the company also targeted audiences with similar interests to their followers.

PROMOTED TWEETS

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Results

•Total number of promoted tweets – 41

•Average Cost per Engagement € 0,08

•ENG rate from 2 to 9%

•The biggest engagement rate was for: Iphone 6 tweet – ER 9% Phone testing tweet – ER 6% Award winning game tweet – ER 5%

•Total number of impressions - 450.382

•Total number of clicks – 13.313

Contact us

@DankaTrbojevicAccount Director

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E: danka.trbojevic@httpool.rs M: +381 63 8300062T: +381 11 24 22 337

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