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How To Use Social Media Forums For Your Business

The social media sites are all the craze now with everyone rushing in to get as manyfriends and followers as they can possibly get. But is this the most effective way to gousing social media? What about social media forums to advertise your business? Arethey better than Facebook and Twitter or are they merely a waste of effort?

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Social media forums might be the best spot for your business to be. Why? Because,

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social media forums are already grouped by topic matter. This can be a very effectiveway of getting your message out to your targeted audience. However, social mediaforums aren’t right for every business.

These kinds of social sites are preferable if you are in the public speaking, consultingor analyst function area. If your business is involved in sales, you can use some ofthese sites, but you have to use caution that you don’t promote your business theconventional way. This is not the place to place your corporate ads.

So just how should you approach the social media forum to market your business?

First, before joining any forum, you must know the terms. Every social media forum sitehas its own terms and they are always prominently displayed. Many of these forumsforbid you to use sales pitches and some will never let you post job openings. The onemost important thing that you should remember will be to follow the rules of theforum because if you don’t, you won’t perform well, you’ll be wasting your time andyou’ll probably be booted out.

When you first start using forums, do a lot of listening first. Get the tone of the groupand know what they are all about. Once you know this, you are able to adapt yourresponses towards the group in a manner that they’re able to accept them and beginlistening to you.

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Then and only then should you begin to contribute to the discussion. Providingconsiderate remarks to posts and questions should really be the number one priorityonce you have a grip on what is going on.

Once you begin to contribute, post your responses to relate to your business. Yourmain purpose here is to inform in a very informal way. Do not try to persuade people.If you do attempt to persuade, you could be tossed from the group since this will likelybe seen as a direct violation of the terms of the forum.

So, knowing all of this, how are you going to use social media forums to advertiseyour business?

You can put yourself out there to be used as research. A lot of the forum participantsare utilizing the forum to obtain ideas for books, reports, etc. They’re constantly insearch of experts to interview. Allow it to be known that you are readily available forsuch projects.

These forums are fantastic places for members to ask other members what theirgreatest needs are. They also talk about their product preferences. These types ofconversations might help you to know what the forum participants are trying to findand can assist you to pick your next project.

Another great method to utilize the forum is after there has been a product launch.

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Following a product launch, forum members will discuss the product and this is oneway for you to show your expertise about a particular product or subject. Here iswhere you actually can get included in the discussion.

You can also use forums to recruit partners for anything that you are promoting. Youdo need to follow the forum guidelines here though.

A lot of your future customers will most likely be involved in these forum groups so youneed to provide these groups with as much information as you are able to to makesure they will begin to respct you and will turn to you for answers.

If your business is involved in events and webinars, these groups are a excellent spotto get the word out concerning your events. If you are offering a free webinar on avery related topic, this could be beneficial for the group and will be perceived asoffering value and expertise. These events and webinars are great for social mediaforums.

By John Barney

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