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HOW TO USE INSTAGRAM TO PROMOTE BUSINESS socialdigially.com Image courtesy of www.forbes.com

How to use Instagram to promote your business - Tere Datinguinoo - Social Digital Ally

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Some facts about Instagram

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Launched in 2010 as a free

mobile app

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It is a social networking site

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That lets users post

photos and videos

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And share what have been

posted

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Instagram was acquired by

Facebook in 2012

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Now with over half a million

users

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Registering a double digit

growth compared to

Facebook

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Users = 50% Iphone owners

and 50% Android owners

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Instagram connects to

other social media

accounts

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Instagram was initially

for personal use

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And now it’s a powerful

business tool

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A social media center to

promote business

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Let’s see how

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Create an account in your

mobile device

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In this tutorial, we’ll

use an Iphone

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In your browser, search for

Download Instagram

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Choose

this

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Click

this

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INSTALL Install

the app

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Wait for

the app

to load

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Open

the app

If you already have an

account

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This

appears

instead

You’ll be taken to the sign-

up/in screen

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Sign up thru your

Facebook account

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Or thru your email

or phone

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If thru

email or

phone,

you’ll see

this

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Let’s use

our email

address

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Fill this out

for a new

account

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Once signed

in, you’ll see

the homepage

Let’s first look at the profile

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This is at the bottom of the

screen

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Click this to go to your profile

Let’s see the account

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In our example, we’ll use

an existing account

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Go the

Settings

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Here you

can edit

your

user

settings

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Disable

if your

account

is for

business

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Link your

other

accounts

one by

one

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Let’s link the Facebook

account first

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Log in to

Facebook

to

authorize

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Choose

audience

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Pick “Public” for your

business `

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FB

account

is now

linked!

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You can

cancel

by

clicking

this

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Let’s link your Twitter account

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Log in to

Twitter to

authorize

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Twitter

account

is now

linked!

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You can

cancel

by

clicking

this

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Now let’s check your

notification settings

If your account is Public,

enable “Everyone”

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Let’s check your profile

page before starting

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Your posts,

followers

and who

you’re

following

And now let’s learn how to

“Follow”

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Go to the

homepage

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Click

this

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Choose

from

your FB

friends

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Or follow all Follow

selectively

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You may

also pick

from your

Contacts

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Click this

to allow

access to

your

contacts

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Follow

selectively Or follow all

Search for users to add

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Click

this

Do this by typing their

Instagram name

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Or try to search using

hashtags

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Type

keyword to

search

Identify desired topic or

audience

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Like if you’re targeting

coffee drinkers

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Several

choices

appear

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Let’s

pick

this

You’ll see posts with the

“Coffee” hashtag

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Tap a

photo of

your

choice

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You’ll be

taken to the

user’s page

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Click user’s

profile to

see other

posts

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User’s

profile

shown

You can “follow” if you like

his/her posts

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Click

this to

“follow”

Now let’s post something

for our business

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For example, our business

is about consulting

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We’ll first post a relevant

image

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Then share to our other

linked accounts

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Go back to the homescreen

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Click

this

You can upload from your

library

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Or take a photo or video

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First, enable Instagram to access

your

library

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Enable button for

Instagram to

access photos

Let’s now upload from your

library

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Go to your Profile

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Click

this

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Choose

the photo

to upload

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You may

edit the

photo

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You’ll be

taken to

this

screen

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Type

your

caption

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Share

your

post

Caption

Let’s check our posts

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Instagram

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Facebook

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Twitter

Now let’s take a photo

and share

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In your

profile

page,

click

this

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Hit the

shutter

and

shoot

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Apply

filters

or not,

then hit

Next

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Write a

caption

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Your

caption

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Now

share

your

post

Let’s check our post

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Instagram

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Facebook

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Twitter

Instagram lets you

broadcast and share

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Increase your followers by

posting interesting images

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And using Hashtags to

increase following

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It can drive traffic to your

sites

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And let your

business be known

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Enjoy exploring its many

other features

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I hope you learned

something today

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Start using Instagram now

for your business

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