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03
HOW TO USE GOOGLE+
TO GENERATE MASSIVE
EXPOSURE
12
MENTAL ROADBLOCKS
Did you Hear that?
DISCOMFORT, ANXIETY AND
STRESS!
IMAGINe... Using Google+ to Generate Massive Online Exposure
1
2
3
4
Learn how to properly optimize your profile How to compel your fans and followers to take action
Gain new connections by expanding your reach
Establish you as the go-to professional within your industry
05
THE POWER OF GOOGLE+
300 Million+ Active Users Google+ is Google
Local Search
Social Signals
THE TIME IS NOW
optimize YOUR Profile MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL
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STEPS TO A COMPLETE PROFILE USING ALL OF THE GOOGLE+ REAL ESTATE
Answer client questions
Share your story
Don’t forget key details
Share details around the process and speak to specific needs/concerns.
Tell them what you do, why you do it and why they should care.
Your profile should include links, skills, testimonials, success stories, and any other “WOW” details.
WRITE GREAT CONTENT Great content, written and shared consistently, creates
meaningful relationships with your target market.
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Topics? Inspiration is everywhere!
• Answers to FAQ • Video explanations of your
process • How-to’s from affinity partners,
vendors and peers
INCLUDE:
MAKE IT EASY! KEEP A “SWIPE” FILE WITH IDEAS
MANAGE Contacts Use Google+ Circles to keep in front of
the right people on a daily basis.
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Pro consumer partner
RECRUITS
INDUSTRY PROFESSIONALS
VENDORS AND AFFINITY PARTNERS
BUYERS, PROSPECTS AND CURRENT CLIENT
POTENTIAL RECRUITS
Creating goOgle+ circles HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT
Use Circles like you would lists on Twitter or Facebook
Add people to lists as you
follow them to keep things tidy
Create notification circles to
update certain followers
Post to “Public” to allow anyone to
view and comment on your content
Share with a select group of people to target
your specific message
JOIN NICHE SPECIFIC COMMUNITIES
Communities connect you to the right people, in the right place, at the right time.
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Google+
communities hyper targeted
Like minded
pros
recruits
Local vendors and businesses
Buyers and
sellers
Find + Connect + Engage
GET VISUAL Use images to boost engagement and awareness.
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CREATE VISUAL APPEAL
• Intentional
• Consistent
• Valuable
Stay “On Brand” 1
Always Be: 2
USE GOOGLE+ HANGOUTS
GOOGLE+ HANGOUTS BRING CONVERSATIONS TO LIFE THROUGH THE POWER OF VIDEO.
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INTERVIEWS 1
ANSWER QUESTIONS 2
SHARE STORIES 3
BECOME THE LOCAL EXPERT GOOGLE+ HANGOUTS CAN POSITION YOU AS THE GO-TO EXPERT WITHIN YOUR INDUSTRY. PROVIDE SOLUTIONS 4
The power of google+ “The potential for businesses and professionals is great - don’t ever forget that this is from Google after all. Your activities on Google+ influence search results. I’d rather be a search engine trying to get social [than] a social site trying to get search.” – Guy Kawasaki
Connect with me on Social Media
http://rebekahr.com/wtplus
GRAB THE BOOK “WHAT THE PLUS!”
TWITTER @rebekah
radice
GOOGLE+ +REBEKAH
RADICE
FACEBOOK REBEKAH.RADICE