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THE BENEFITS OF SOCIAL MEDIA AND HOW YOUR FIRM CAN IMPLEMENT A SUCCESSFUL CAMPAIGN Presented by: Emily Frickey

How to Run a Successful Social Campaign for Your Law Firm

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Page 1: How to Run a Successful Social Campaign for Your Law Firm

THE BENEFITS OF

SOCIAL MEDIA AND HOW YOUR FIRM CAN IMPLEMENT A SUCCESSFUL

CAMPAIGN

Presented by:Emily Frickey

Page 2: How to Run a Successful Social Campaign for Your Law Firm

THE POWER OF VIRAL

1 in every 13 people on Earth is on Facebook

Average user has 130 friends

In 20 minutes 1,000,000 links are shared on Facebook

Page 3: How to Run a Successful Social Campaign for Your Law Firm

PLATFORMSKEY TAKEAWAYS

Users are different on each platform and have chosen it for a specific reason

Users are there for entertainment, personal enrichment or professional gain

Page 4: How to Run a Successful Social Campaign for Your Law Firm

SOCIAL MEDIA IS CLOSER TO SPEED DATING THAN MARKETING

KEY TAKEAWAYS

Don’t talk about how awesome you are,find a common interest and build on it

Page 5: How to Run a Successful Social Campaign for Your Law Firm

FIRST STEP: SET GOALS YOU CAN TRACK Have an objective in mind

Is a call more worthwhile to your firm compared to a contact form?

Are you looking for your audience to follow your social media profiles?

Are you looking for brand awareness for your firm, or direct response?

Page 6: How to Run a Successful Social Campaign for Your Law Firm

SECOND STEP: GET TO KNOW YOUR AUDIENCEWho are the people you are marketing/talking to?

Who is listening to your brand and why? (Yes, your Law Firm is a brand)

What age group are you predominately speaking to?

What values, likes and dislikes do you share?

Page 7: How to Run a Successful Social Campaign for Your Law Firm

USE DATA TO DRIVE DECISIONSAudience tools

Demographics

Psychographics

Lookalikes

Common interests

Time of day

Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai

The 35-54 demo saw a 41% increase in Facebook users from 2011-2014 and the 55+ saw an 80% increase

Page 8: How to Run a Successful Social Campaign for Your Law Firm

THIRD STEP: CREATE SOMETHING WORTH SEEING AND MORE IMPORTANTLY WORTH SHARING Social media campaigns hinge on good ideas and strong supporting content

Page 9: How to Run a Successful Social Campaign for Your Law Firm

WHAT IS WORTH SHARING A subject you share common beliefs with your audience.

Relevant information

Mix Your Formats

Helpful Tips Getting involved in a cause

Share your expertise

6 QUESTIONS YOU GET ASKED WHEN PULLED OVER FOR DUI AND HOW TO RESPOND.

Infographic Images Video Articles

Page 10: How to Run a Successful Social Campaign for Your Law Firm

FOURTH STEP: STIMULATE YOUR CAMPAIGN By now you should know who they are, where they are and what you want them to do

Use paid media to get exposure for your campaign

Do outreach to key influencers

Seek partnerships that are mutually beneficial

Invite your other networks, lists and connections

Page 11: How to Run a Successful Social Campaign for Your Law Firm

FIFTH STEP: MONITOR. TRACK. ENGAGE. TWEAK.Your campaign is not done when you launch it

Monitor the activity and police if necessary

Engage with your audience as they comment

Check your results against original goals

A/B Test and make changes to the assets or strategies to increase campaign performance

IMAGE A IMAGE B

Impressions

Click Though Rate

Conversions

VS

Page 12: How to Run a Successful Social Campaign for Your Law Firm

Emily [email protected]

888.461.1016

READY TO START YOUR SOCIAL CAMPAIGN? CALL ME!

CONNECT WITH US:

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