HOW TO MANAGE YOUR ONLINE REPUTATION

DMC 3B/01 @Jourdainng, @Karrrmaine #nct12

The opinion that a person, group of people, or an organization might form of you based on information they find about you online.

ONLINE REPUTATION:

Social media can have disastrous consequences if used wrongly

CASE STUDY #1

@papaxristoutj: So many Africans in #Greece at least West Nile mosquitoes will eat homemade food.

CASE STUDY #2

@austincarroll: f****** is one of those f****** words you can f****** put anywhere in a f****** sentence and it still f****** makes sense.

People’s online activities and personal life

were separate from their work or school ones.

How it used to be…

In the age of social media, with platforms like LinkedIn, Twitter, and Facebook, people are expected to be professionally responsible for the personal content they post online.

How it is now…

SOCIAL MEDIA IS NOW SEEN AS A REFLECTION OF YOURSELF

AND YOUR VALUES.

nowadays, it is essential to know how to manage your online reputation.

What do your social media posts say about you?

How does social media actually work?

How much of what you are posting

is actually getting through?

THE EXPERIMENT:Phil Simonetti, 60-year-old Facebook newcomer

Dictated and monitored every facebook moveGroup of two dozen > volunteers who would record sightings of phil on their newsfeeds

WHAT THEY FOUND•  A bias against newcomers•  “Most Recent” doesn’t tell the whole story.•  Links are favored over status updates, and

photos and videos trump links.•  “Stalking” your friends won’t get you noticed.•  Raise your visibility by getting people to

comment.•  It’s hard to get the attention of “popular kids.”

1. Facebook's Bias Against Newcomers

- Most of Phil’s friends never saw any of Phil’s updates in the first week

- Phil’s updates only started showing up more when volunteers were instructed to interact with him

- Catch-22: To get exposure on Facebook, you need friends to interact with you

- But you aren’t likely to have friends interacting if your updates if you don’t have exposure in the first place

2. The Velvet Rope: "Top News":

- Instructed different subgroups of the volunteers to interact with Phil

- Some volunteers reported frequent sightings of his updates, while others saw him rarely – or never.

- Top news will show you hours-old updates from some friends while ignoring newer postings from others.

3. "Most Recent" News Is Censored, Too.

- Most Recent does not contain every update from friends

- Even with Simonetti posting updates, links, photos, and videos several times a day, a few of the volunteers found that the posts didn't appear in their Most Recent feeds

4. "Stalking" Your Friends Won't Get You Noticed.

- The test subject spent several days obsessively checking out the posts and photos of some volunteers

- These specific volunteers had yet to see him in their feeds

- The result was clear: the stalking accomplished nothing

5. Having Friends Who Stalk You WILL Help Your Popularity.

- Stalking does work in the other direction.

- Tasked a few volunteers to actively seek out his Facebook page, clicking on his links and viewing his photos.

- After a few days of constant clicking, not only did the friends doing the stalking begin to see Phil in their Top News feeds, others who weren’t stalking him began to notice him as well.

6. Links Trump Status Updates, Photos and Videos Trump Links

- Phil switched between status updates and links

- Links appeared more frequently on others’ newsfeeds

- Photos and videos appeared more often than the links Phil posted

- Likely because they drive user engagement. Facebook likes clicks, because people spend more time on Facebook

7. The Power of Comments.

- Instructed different group of users to not only look in on Phil but also to repeatedly comment on his items

- Phil surfaced on the feeds of still more friends.

8. Why Facebook Really is Like High School:

- By the end of the experiment, a few of the volunteers had still literally never seen Phil appear in their feeds, either Top News or Most Recent.

- These were the "popular kids"—users of Facebook with 600 or more friends.

- For marketers trying to tap Facebook—or individuals who see the service as a way to promote themselves—understanding how content propagates through the system is anything but a game.

How to actively manage

your online reputation

Chan Than San Dawn Yang By2

Chan Than San Dawn Yang By2

DISCUSSION

“The user is fully responsible for his or her own online reputation.”

Do you agree or disagree?