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@Selina_Power
How to Make Social
Media
Work For You!With Selina Power
@Selina_Power
SOCIAL MEDIA IS IT
WORTH IT?
@Selina_Power
My experience with social
media
Earn approximately $40,000 in deals through LinkedIn
5 Minute LinkedIn Marketing Plan
Have managed some of the largest Fast Food and High Risk Social Profiles in Australia
Social media and Google have been the largest website referrers for my clients
When a great online and offline strategy are executed, you will be unstoppable
@Selina_Power
@Selina_Power
How to get started
@Selina_Power
1. listen
SMALL AUDIENCES
LinkedIn Groups Facebook Groups Facebook Pages
Local Groups Ask Friends Local Businesses
WHERE ARE YOU CUSTOMERS?
@Selina_Power
2. PLANSET S.M.A.R.T GOALS
Consider your Point of Difference and focus on it
@Selina_Power
3. STRATEGYWHERE WILL YOU DO IT?
Keep in mind you may be targeting different people / groups oneach social media platform.
@Selina_Power
3B. STRATEGYHOW WILL YOU DO IT?
Remember not forget offline activities!
Competitions
Premium Content
Guest Blogging
Forums
Directory Listing
Paid Advertising
Sponsored Bloggers
Attend Meet Ups
@Selina_Power
Writing for the platform
“We don’t write content for our viewerswe right content for our viewers friends”
- Upworthy
@Selina_Power
@Selina_Power
Editorial Calendar
Plan two weeks ahead
Write for each platform
Make sure your content is goal orientated
If multiple authors request for approval
Some WordPress websites have this as a feature.
@Selina_Power
@Selina_Power
INTRODUCING
> B2B > Hiring Staff > Education > Link Building > Customers
@Selina_Power
LINKEDIN Groups
@Selina_Power
INTRODUCING
> B2C > Link Building > B2B > Increase Awareness
@Selina_Power
FACEBOOK> B2C
> Link Building
> Increase Awareness
@Selina_Power
YOUTUBE
> Website traffic
> Increase Awareness
> Customers
@Selina_Power
> Website traffic
> Increase Awareness
> Customers
@Selina_Power
IF THIS THEN THAT
@Selina_Power
5 Minute marketing
Plan
@Selina_Power
5 Minute marketing
Plan
@Selina_Power
5 Minute marketing
Plan
@Selina_Power
5 Minute marketing
Plan
@Selina_Power
Any questions?
@Selina_Power
www.superpowersocial.co
m.au
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