Blogs How to Get More Instagram Followers in 2021

With 1 billion monthly users , Instagram rises to the top of the most popular social networks. When you start on the

social network, you often have only one idea in mind: to see your number of Instagram subscribers

skyrocket. Influencer accounts are the stuff of dreams with their 5-digit Instagram subscriber count ...

So, how to have more followers on Instagram and gain subscribers without selling your soul to the devil?

How to Get More Instagram Followers in 2021

December 27, 2020 Posted by Boost Ig No comments

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When we wrote the first version of this article, we were maxing out at 230 subscribers for our customer. As we

rewrite it entirely, we have over 7000 subscribers . We were able to take advantage of the advice found here and

there on the web… and we decided to share these tips with you which helped us.

Since Instagram was bought by Facebook, it's increasingly difficult to develop your account because the social

network has implemented an algorithm that reduces the visibility of posts. However, there are “good practices”

which, in our opinion, will never be bad!

Summary:

2 golden rules to get more followers on Instagram

Gain followers on Instagram: classic rules of a social network

Tips that work to get more Instagram followers

Unique and qualitative content

A story to tell

Make your account known

Use hashtags and geolocation

Use Instagram filters

Talk to your subscribers

Keep consistency

Post at the right time

Gaining Instagram followers: these unanswered questions

Getting a lot of followers (subscribers) on Instagram doesn't make you successful. Some accounts have

thousands of subscribers, but those subscribers aren't always qualified and engaged. Having 10,000

followers on Instagram is great. But it is better to have 1000 subscribers who are really interested in your

subject and your niche, who will like, comment, share ... In short, having a lot of Instagram subscribers is

good, having a lot of commitment from these subscribers is even better!

In summary, to have a lot of followers and a lot of likes and engagement on Instagram for free (that is to

say, a qualified community that will interact and likely to become a customer): you have to define your

target audiences. , its objectives, its strategy. Observe the most popular hashtags and practices in your

business. Treat your content accordingly. Interact yourself with followers and influencers. It's a free method,

which takes time, but that will have an impact on your actual business, your brand awareness and your

bottom line, in the end!

2 GOLDEN RULES TO GET MORE FOLLOWERS ON INSTAGRAM

GAIN FOLLOWERS ON INSTAGRAM: CLASSIC RULES OF A SOCIAL NETWORKThe followers discount ends at midnight

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First, there is a simple principle on Instagram as on other social networks: to gain subscribers, you have to get

involved in the network . Really get involved. We find that often, for lack of time (or laziness, it must be admitted),

we are content to like the photos that pass before my eyes without necessarily making the effort to write a comment,

to go looking new accounts ...

However, it's when you get involved that you yourself get the most benefits in terms of visibility !

Instagram being a social network, we receive the same types of advice as on other networks :

Complete your biography carefully and choose a profile image: we wrote an article on the fundamentals

to follow to personalize your Instagram profile ;

Don't flood your subscribers with photos of low added value;

Take advantage of the social functions of the network: take an interest in others while respecting ethical

principles that are well known (sincerity, no advertising such as "I follow you if you follow me and otherwise

I unsubscribe", etc.);

Offer quality content .

Unique and qualitative content

Instagram remains a network of “beautiful images”. We can blame him for maintaining a cult of perfection , but

most of the accounts that develop quickly and well are those that post quality content.

These are neat images, not necessarily taken with a state-of-the-art reflex but which are still well framed, not blurry

...

A story to tell

We also think, after a few years on this network, that people appreciate hearing a unique and personal "voice" , even

behind a (beautiful) image.

Sharing an anecdote, a scene from life, a few stories to feed your account, allows you to get out of the cold “picture

book” aspect. It's not easy when you like to keep a certain discretion, but we're sure, it plays a role.

Indeed, today, there are millions of images online on the network… and many very beautiful photos of the same

place for example. The quality of a photo alone is no longer the only criterion for differentiating yourself. You have

to bring something unique , and what could be more unique than you and your personality?

It's also for this reason that Instagram stories, which have reinjected a good dose of spontaneity on the network,

contribute so much to giving you visibility.

TIPS THAT WORK TO GET MORE INSTAGRAM FOLLOWERS

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Make your account known

Instagram is a network at the heart of your digital life ... and to have more followers, you have to give it a place :

enhance your Instagram account on your blog (through an icon or by including some photos in your articles), relay

your photos Instagram on its Facebook page, create referrals between the platforms you manage so that we know the

existence of your account, mention his account in his newsletter ...

Nothing also prevents you from doing a little more explicit "push" concerning your account , by posting a message

on your blog or on another network to encourage people to join you on Instagram. We did it 2 or 3 times last year

and it allowed me to gain a few dozen subscribers.

Use hashtags and geolocation

According to a study conducted by Dan Zarrella in 2015, analyzing nearly 1.5 million Instagram photos, putting

hashtags on your photos can increase both the number of likes and the number of comments . As on

Twitter, hashtags make it easy to find all the photos relating to the same theme.

Here We offer advice on finding the right hashtags on Instagram , an essential point to have more visibility

and therefore to gain followers: with an overly popular hashtag, your photos risk being drowned in the mass; with an

overly confidential hashtag, not to find a sufficient audience to develop the notoriety of your account.

You can also activate geotagging on your photos . Thus, they will be more easily associated with a specific

location when a person searches for information on the location in question (city, restaurant, business, etc.), an

additional means of gaining visibility.

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Use Instagram filters

Photos that use a filter are 21% more likely to be seen and 45% more likely to receive comments than photos without

a filter, according to another Yahoo Labs / Georgia Tech study . According to the study, "an increase in contrast and

exposure positively affects the number of views and comments." The same goes for retouching that increases the

temperature of a photo by making it warmer.

On the other hand, increasing saturation tends to have a negative - albeit minimal - impact on views even if it is

positive for comments. This is in line with the conclusions of Dan Zarrella, who said for his part that photos with low

saturation won 598% more likes compared to photos with bright colors! Likewise, bright photos garnered 592%

more likes compared to dark photos.

Finally, users of the social network prefer filters or retouching that improve a photo without distorting it , to filters

that transform a snapshot. We therefore remain in a search for authenticity at this level.

For our part, We no longer use the filters offered by Instagram , we prefer to manually modify a few parameters

(especially contrast / sharpness) to improve the rendering of my photos, using the Snapseed application ... but we

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avoid the heavy retouching that would lie too much on the initial photo

salutbyebye…Prague, Czech Repub

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salutbyebyeblog

Prague: the place to be for anyone who lovesnight photography. History. Architecture.Music. Christmas. Bridges. Swans. Lots ofthings actually :) ǫǷ Prague, la ville idéale pourles amateurs de photos de nuit. D'histoire.D'architecture. De musique. De Noël. Deponts. De cygnes. De beaucoup de chosesen fait :) Mais quelle foule !!!

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Talk to your subscribers

This is a point on which we still lack investment, let's face it :) If we think of liking the comments we receive or of

responding with a small message when the comment allows it, there is one thing we do little and yet works very well

on Instagram: work well with your captions !

Photo captions provide a unique opportunity to share little anecdotes, ask your followers questions, tell stories. It

creates a bond and it's effective for starting a discussion.

Like on a blog, we can test different things: short captions, long captions, ask a question, explicitly encourage

subscribers to comment (according to Dan Zarrella, this explicit dimension would promote interactions).

Keep consistency

Here again, this is not always an easy point to respect ... but so that the subscribers (or members of the network who

discover you) find their way there, it's better that your account exudes a certain consistency , whether in the content

that you post, in your interactions with your subscribers, in your posting frequency.

Today there are tools to preview your Instagram feed and have a consistent and harmonious feed . Don't hesitate to

use it!

Like a blog, there isn't necessarily an ideal posting frequency, but many studies suggest posting several times a

week to increase engagement. Certain agencies specializing in Instagram influence, such as Octoly, also require the

“publication of a minimum of five photos per week”.

Post at the right time

Instagram no longer displays photos chronologically but instead highlights posts based on what you're likely to

like. Despite everything, the timing remains important because the commitment you receive from the publication

plays a lot on the visibility that the social network will give to your photo (same observation on Facebook in my

case!).

Try to identify when your community is present : more in the evening after dinner, in the morning before leaving for

work, on the lunch break, during regular office hours? It can vary from one community to another, which is why we

always have doubts when a study announces “ideal publication times”.

To find out, for example, you can use Creator Studio, a free tool offered for Facebook and Instagram, which displays

the hours when your Instagram followers are active in tabular form.

We're not one of those people who want to calculate the likelihood of each photo posted. We love the photos that

give pride of place to color. No question of changing what is part of my style just to have 598% more likes, on the

GAINING INSTAGRAM FOLLOWERS: THESE UNANSWERED QUESTIONS

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grounds that the fashion is with pastel shades and ultra-bright backgrounds.

We post (too) sparingly… but we try to deliver quality. Moreover, one of my photos had been selected by the

Mashable site in a selection called “12 beautifully eerie photos shot in the dark”, another was highlighted on the

account of the city of Paris…

We realize, however, that this is often not enough. That we should get more involved. That there are always

challenges to overcome: posting in English or in French or both ? When posting travel photos, the "universal" side of

the subject often leads to wanting to post in two languages ... and at the same time, we necessarily favor one (if only

because it appears first in the caption ). This is certainly playing on the interaction!

The algorithm changes that took place on Instagram shortly before the summer of 2017 deeply affected my pleasure

in posting on this network, to which we were nevertheless so attached. A dramatic drop in visibility - for the same

investment - and a disgust that gradually sets in, the same disgust that we feel for Facebook.

The impression that these people reason a little too often in reach, likes and algorithms … and not enough by letting

the user make his choices on what he sees (or not). The era of artificial intelligence, which sometimes lacks a bit of

intelligence at all.

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