How to find and approach your ideal clients through LinkedIn

How to find and approach your ideal clients through LinkedIn

#ata56 #xl8social @LinguaGreca



I’m Catherine and this is Heraklion, Crete.



The view from our office in Toronto



● Greek translator (IT, Medical, Technical) ● Lead Greek translator for Apple

● Social media curator for Lingua Greca ● Member of The Savvy Newcomer blog team

● ATA Mentor



Housekeeping

• 10 min. for Q&A at the end• Share on Twitter

• Slides will be available on Slideshare & our website next week



Talking points• Info & Stats• Profile• What to share• Groups• Search• Invitations• Common mistakes• Free vs Paid

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World’s largest online professional network

400 million members



LinkedIn profileThink of your profileas a place to provideyour career narrative

rather than your career history

-Caroline McClure,founder of ScoutRock

Profile > Edit Profile, then



LinkedIn profile

Job titles

Value Statement

Combination

Freelance Spanish translator, game localizer at XYZ



LinkedIn profile

Contact infoemail, website

blog, social media



Vanity URLShouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyzCustomize it to: linkedin.com/name_surname1. Go to Profile > Edit Profile.2. Click the gear icon, then click the pencil next to the URL.

LinkedIn profile

SummaryServices, solutions, expertise

Target audience, benefitsUnique Selling Proposition

Keywords, Call to action



LinkedIn profile

Other sectionsExperience (job positions)Education & Certifications

Skills EndorsementsRecommendations…

Image source: linkhumans.com

Article on asking for recommendations with templatehttp://blog.hubspot.com/sales/how-to-get-a-high-quality-linkedin-recommendation-email-template



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Industry-related, 80%Blog posts,

News, Resources

Self-promotion, 20%Blog posts, Events,

Achievements

What to share



LinkedIn Pulse

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LinkedIn Groups

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.io Expand your networkFind prospects

Join conversationsAnswer questions

Share useful content



LinkedIn Groups

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Follow prospectsEngage & offer value!

Free 15 messages per month



Search tips



Search tips

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Boolean search operatorsAND, OR, NOT

Quotation marksParenthetical

e.g. “software AND (engineer OR developer)”



Search tips

Image source: http://blog.hubspot.com/marketing/linkedin-hacks



Search tips

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Invitation template

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1. Contact’s first name 2. How you know them 3. Comment on content

4. Share something useful 5. Ask to join their network

6. Sign your name



Invitation templatesProspect you met at eventIt was so nice meeting you at the Small Business Forum yesterday. I really enjoyed your thoughts on what will happen with commercial real estate in the near future. I’d like to connect if you’re interested and look forward to seeing you again at next year’s conference.

Prospect you want to meet at eventI’m attending your company’s info session on [DATE]. I saw that you launched a new upgrade of your software last week. I am very passionate about software localization and have written an e-book which I can send you by email if you like, would love your feedback. Hope to connect with you at the event.

300-character limitNo email addresses or URLs



Social selling triggers

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Common mistakes

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Extras

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How To Improve Your LinkedIn Productivity With Third-Party Appshttp://www.socialmediaexaminer.com/improve-linkedin-productivity-with-third-party-apps/

Rapportive, free Gmail

plugin

http://www.socialmediaexaminer.com/improve-linkedin-productivity-with-third-party-apps/



LinkedIn’s Built-In CRM

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Social Selling Index (SSI)

https://www.linkedin.com/sales/ssi



Free vs Paid

Business ($29.95)Business Plus ($49.95)

Pro ($499.95)

Main benefitsMore profiles in Search

90 days of who’s viewed your profileAdvanced Search filters

More saved searches

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Catherine Christakiwww.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog

Thank youfor attending!

Connect with me on Catherine Christaki Lingua Greca Translations

http://www.linguagreca.com/

http://www.linguagreca.com/blog

https://www.linkedin.com/company/lingua-greca-translations



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How to find and approach your ideal clients through LinkedIn