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Lack of timeInefficiencyLack of planningLack of resourcesNo Strategy
How much timedoes your business spend on social media?
Choose the right tools!Tools won’t solve all your problems…
…but they’ll make you more efficient!
…and productive…
…and smart!
Noise Statistics:On average Americans consume 10 hours of content a day, according to Nielsen4.9 Billion Connected "Things" Will Be in Usethis yearHow much content can we physically consume per day?How do we stand out?How do you make sense of the data?
53% within an hour33% within 30 minutes
How quickly would you expect a brand to respondon social media?
Embrace Complainers
Answering complaints increases customer advocacy(and not answering complaints decreases advocacy)
Jay Baer
Embrace Complainers
"By 2020, customer experience will overtake price as the key brand differentiator"
Walker’s Research
Embrace Complainers
“Complaints about products and services in the UK almost doubled between 2013 and 2014”
Service Annual Review 2013/2014