HOW SOCIAL MEDIA CANHELP YOUR NONPROFIT

SKYLARK MEDIA PRESENTS:

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MARKETING IS NO LONGERABOUT THE STUFF THAT YOU

MAKE, BUT ABOUT THE STORIESYOU TELL.

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S E T H G O D I N

This is where nonprofits can excel--By sharinginspiring and powerful stories.

THE BENEFITS OF SOCIAL MEDIA

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Ideal for exposure/brandingKeeps the non-profit top-of-mindGreat for client and donor retentionOffers an effective way to participate in the "nationalconversation" (example: #addictionchat)Provides a useful way to interact directly with donors, clientsand industry professionalsHelps to personalize the nonprofit and adds a level of "trust"

55 percent of those who engage withnonprofits via social media have

been inspired to take further action.

84 percent of social media usersshare to show their support for a

cause and highlight issues they careabout. Source.

F O R N O N P R O F I T S

SURPRISING MARKETING STATISTICS

55%LIKES

58.69%

1/3

Nearly 1/3 of all online fundraisingrevenue comes from email.

$17 was the average revenue forevery 1,000 fundraising emails

delivered by nonprofits.

Source

0.69% of all nonprofit websitevisitors made a donation in 2013

(varies greatly by sector).

15% of people who made it to anonprofit website’s primary

donation page made a donation

Source.

58 percent of Americanadults are Facebook users

(including 87 percent of18-29 year olds).

Source.

Social Media EmailWebsiteFacebook

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WHAT NONPROFITS CAN DOWITH THIS INFO:

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Use social media to highlight a common issue followers can rally behind (Ex.#EndTheStigma is a popular hashtag for mental illness and addictionnonprofits).Consistently post engaging, quality contentFacebook marketing should remain a top priorityFind effective ways to drive more targeted visitors to your nonprofit website(Example: Guest blogs and social media referrals from industry influencers).Improve website design and flow to better draw people to your donation pageOptimize email fundraising for a better response and return

HOW BOARD MEMBERS AND STAFF CAN HELP

Emai l has the h ighest return on investment of any market ing channel .Emai l i s respons ib le for about one- th i rd of nonprof i ts ' on l ine fundra is ingrevenue. Source

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Become brand ambassadors! Both online and off.

Email Contacts

Nearly 1/3 of all online donations are a result of peer­to­peer fundraising.

Share blog content

Reach out to social media influencers in your circle

Personalize--Share your story & encourage friends to do the same

Ramp up efforts at the end of the year

31% of annual giving occurred in the month of December. Ten percent of annual givingoccurs on the last three days of the year. Source