Case Study

How Shree Krishna Buildersgot 50+ leads in less than ₹5,000?

‘आश्चर्य� कि�न्तु� सत्र्य’1 Week Campaign from 7th June’15 – 14th June’15

OBJECTIVEObjective of the campaign was to generate leads and sell flats/independent houses in Krishna Paradise, an upcoming project of Shree Krishna Builders.

TARGET AUDIENCEAge Group: 25-50Location: RaipurDuration: 7 June 2015 to 14 June 2015

THINGS REQUIRED FROM CLIENT Details of Project. Offers/Scheme details. USP of projects and its location. Photograph of the project. Budget for promoting posts and page.

CHALLENGESThere are many established builders have their projects in Raipur, major challenge was to showcase Krishna Paradise as different and value for money project. Also the organisation ‘Shree Krishna Builders’ was very new in Social Media, so building trust among users and their project was a big challenge.Existing Projects in Same Area as of Krishna Paradise

• Parthivi Province• Wallfort City• Indraprasth by RDA• Salasar Greens

EXECUTIONDifferent posts were made containing details of the project. It contained offers, schemes and features of the project.

Facebook Promotions were used to target and promote the offers, schemes and major features of the project. However due to Facebook’s limit of using text in images posts with single images were not promoted.

RESULTS1. The campaign ran for 7 days and total 7 posts were done during this campaign.2. Posts done during the campaign received 642 likes.3. 65 users commented on the posts and 42 users shared these posts.4. These posts reached out to 53,876 unique users and was shown 64,270 times.

50+ leads were generated during this campaign

Shree Krishna Builders got 38 bookings for their project, Krishna Paradise

EXPENSE₹5,000 were paid to Facebook for promotions of posts to the desired target audience.

Cost per lead: ₹5,000/50 = ₹100 per leadCost per booking: ₹5,000/38 = ₹131.57

We are delighted with the Services provided by Konsole Group. The campaign planned by Konsole Group was extremely encouraging and beneficial for our business with numerous leads. We believe that they

provide value for money and hope to avail their services in future.- Lalit Rathi, Shree Krishna Builders