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[ Case Study ]How is Facebook’s Algorithm Update
Affecting Our Clients’ Reach?
Leon McLean Account Executive @ SayItSocial
A prevailing trend surrounds the demise of organic reach for brands on
So we analyzed the metrics of one of our clients who boasts Facebook fans
just shy of 1 MillionHere are the results..
What does this tell us?
1. Facebook is Rebranding Itself
Facebook will soon no longer abide by Owned & Earned Media. The platform
will exclusively be a Paid Media Channel
“Organic reach of the content brands publish on Facebook
is destined to hit zero. It is only a matter of time”
Marshall Manson, Managing Director of Social@Ogilvy
Facebook is forcing you to Rethink your
converged media strategy
2. Content is King Context is God
Timely & Relevant content is now a necessity to your content
marketing strategy
Only content which people are willing to engage with & share will
drive organic Word of Mouth
Ride the HastagBuzzfeed & Upworthy don’t have
magic formulas, they have Quality Content + Strategy
Strategy + Quality Content = Advocacy
Advocacy = ROI
Click HereTo View The Blog Post on The
SayItSocial Blog