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An engaged employee
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Takes positive action to better a company’s
interests & reputation because he/she is
enthusiastic about their work.
Not all employees will advocate in
the same way:
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(But any engagement is good!)
Some choose to go above & beyond
Some engage at the most basic level
These actions don’t require tons of effort,
but don’t discount them!! Something is
already better than nothing.
e.g. liking a company post on Facebook,
favouriting a tweet on Twitter.
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e.g. a retweet by an employee. They may even
add more to the original Tweet & expand on the
topic.
e.g. sharing an article/blog that mentioned the
company.
These actions require slightly more effort,
but the employees’ enthusiasm already
shines through!
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These high level engagers are usually employees willing
to boast about their company. They enjoy the work &
want to share it with the world!
Experiences
Marketing
Praise
e.g. staff posting a picture of a company outing / promoting
an event they are attending on behalf of their company
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Information shared by a happy
employee has greater value
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Always remember:
Any engagement is good!
than the same information
shared by the brand itself.
enterprise platform helps you maintain and transform
the outlook of your employees.
Realise the potential of employees as social media advocates!
Keep an eye out for more presentations and
learning materials:
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