Upload
erevmax
View
304
Download
0
Embed Size (px)
Citation preview
Social Media Management Made Easy
Introducing Hootsuite
NOVEMBER 2015
2Confidential & ProprietaryConfidential & Proprietary
The craziness of Social Media in 1 minute
187million Likes in
347,000Tweets posted
on Twitter
4320 min of
Video uploaded
in You Tube
3472 Check-ins in Foursquare
120New members
in LinkedIn
3Confidential & ProprietaryConfidential & Proprietary
Social Media Velocity
4Confidential & ProprietaryConfidential & Proprietary
Business on Social Media
look at Social Media while making a
purchase
46%Top brands use
Twitter for customer engagement
87%B2B users acquired customers through
61%Marketers believe
social media marketing benefits
their business
97%
5Confidential & ProprietaryConfidential & Proprietary
3 concrete examples of Social Media Success
More money spent on e-Bay by online community users
54%Social Media leads
convert to sales opportunities for
Genius.con
24%Reduction in call
center activity for Lenovo as
consumers go to website for answer
20%
6Confidential & ProprietaryConfidential & Proprietary
But there are challenges on the way…
Strategy
ROI
Security
Data
Education
Alignment of social media strategies throughout different departments within the company
Maintaining the security of social media accounts
Taking social data and turning it into actionable data
Assessing the effectiveness of social media activities
Educating employees on how to use social media
7Confidential & ProprietaryConfidential & Proprietary
AND AN EASY SOLUTION TO OVERCOME THOSE CHALLENGES…
8Confidential & ProprietaryConfidential & Proprietary
9Confidential & ProprietaryConfidential & Proprietary
What Is Hootsuite?
» A social media management dashboard for brand management
» Supports social network integrations for Twitter, LinkedIn, Google+, Foursquare, WordPress.
» Additionally, 105 apps such as YouTube, Tumblr, Blogger, Scoop, StumbleUpon, Yammer etc
» 10 million active users
10Confidential & ProprietaryConfidential & Proprietary
HootSuite is beingused across the
social enterprise, driving engagement
in all facets oforganizations
Customer
Support
Sale
s
Marketing
Development
Man
agem
entHuman
Resources Finance &Accounting
Hootsuite Users
11Confidential & ProprietaryConfidential & Proprietary
12Confidential & ProprietaryConfidential & Proprietary
How it helps
» Manage multiple social channels such as Twitter, Facebook, Google+ and others
» Monitor what people are saying & respond instantly
» Monitor performance on various social media
» Build customer relation and increase brand image
13Confidential & ProprietaryConfidential & Proprietary
Get more leads
» Monitor and respond to conversations on various social forums
» Improve communication and collaboration with assignments
» HootSuite allows to delegate responses to different team members
» Send private message to each other» No need to share Twitter password with
other team members
14Confidential & ProprietaryConfidential & Proprietary
Customer Service
» Delegate customer messages to different team members
» Can post a quick update on multiple twitter accounts, facebook, Google+
» Useful messages can be sent in an emergency
» Messages sent through DM can be used as FAQ
15Confidential & ProprietaryConfidential & Proprietary
Measure ROI
» Export report in Excel and PDF format
» Graphical representation of new followers, re-tweets, mentions etc.
» Geographical information engaged in social conversation
16Confidential & ProprietaryConfidential & Proprietary
This is how it Looks Like
Twitter Google+LinkedIn
17Confidential & ProprietaryConfidential & Proprietary
OH, YES! IT’S FREE.
18
YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
YouThankUK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
Visit us at www.erevmax.com
Confidential & Proprietary