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Hootsuite Community-Building with Pinterest Presented by: Elizabeth Houston @elhoust March 27, 2015 Design ©2015 Social Media Examiner, Content Copyright Presenter • Do not distribute

Hootsuite Community-Building Using Pinterest

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Page 1: Hootsuite Community-Building Using Pinterest

Hootsuite

Community-Building

with Pinterest

Presented by:

Elizabeth Houston

@elhoust

March 27, 2015Design ©2015 Social Media Examiner, Content Copyright Presenter • Do not distribute

Page 2: Hootsuite Community-Building Using Pinterest

Hootsuite’s Approach to Pinterest

Overall Strategy Pinterest as Part

of the Community

Pinning Tips

Page 3: Hootsuite Community-Building Using Pinterest

11M+Users

worldwide

744out of the

Fortune 1000

1600+EnterpriseCustomers

Page 4: Hootsuite Community-Building Using Pinterest

Integrated Approach

Posting

Channels

Generate

Content

Page 5: Hootsuite Community-Building Using Pinterest

Leveraging the Village

Employee

Subject Matter

Experts

Hootsuite

Ambassadors

Pinning

Community

Page 6: Hootsuite Community-Building Using Pinterest

Taking a Trip Down Memory Lane

• Owl focus

• Variety of themes and ideas

• Mixed branding

Taking a Trip Down

Memory Lane

Page 7: Hootsuite Community-Building Using Pinterest

• Focused branding

• Balance of education,

business practices, and fun

• Common interests within

community

Today’s Approach

Page 8: Hootsuite Community-Building Using Pinterest

Collaborating on Content

Repins SME Advice Culture Follower Pins

Recognition Engagement #HootsuiteLife Education

Page 9: Hootsuite Community-Building Using Pinterest

Creating the Pinterest Community

• Define an overall theme focus

• Enable advocates to actively participate

• Provide a variety of content on a regular basis

• Integrate content across channels and make it easy to pin

• Choose quality over quantity

• Use hashtags consistently and include sources

Most of all…have fun with it and pilot new ideas!

Page 10: Hootsuite Community-Building Using Pinterest

http://signup.hootsuite.com/ambassador/

Sign up page

Join the conversation

Thank You

#HootAmb

@hootsuite

/hootsuite

/company/hootsuite

/+hootsuite

/hootsuite