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Hootsuite
Community-Building
with Pinterest
Presented by:
Elizabeth Houston
@elhoust
March 27, 2015Design ©2015 Social Media Examiner, Content Copyright Presenter • Do not distribute
Hootsuite’s Approach to Pinterest
Overall Strategy Pinterest as Part
of the Community
Pinning Tips
11M+Users
worldwide
744out of the
Fortune 1000
1600+EnterpriseCustomers
Integrated Approach
Posting
Channels
Generate
Content
Leveraging the Village
Employee
Subject Matter
Experts
Hootsuite
Ambassadors
Pinning
Community
Taking a Trip Down Memory Lane
• Owl focus
• Variety of themes and ideas
• Mixed branding
Taking a Trip Down
Memory Lane
• Focused branding
• Balance of education,
business practices, and fun
• Common interests within
community
Today’s Approach
Collaborating on Content
Repins SME Advice Culture Follower Pins
Recognition Engagement #HootsuiteLife Education
Creating the Pinterest Community
• Define an overall theme focus
• Enable advocates to actively participate
• Provide a variety of content on a regular basis
• Integrate content across channels and make it easy to pin
• Choose quality over quantity
• Use hashtags consistently and include sources
Most of all…have fun with it and pilot new ideas!
http://signup.hootsuite.com/ambassador/
Sign up page
Join the conversation
Thank You
#HootAmb
@hootsuite
/hootsuite
/company/hootsuite
/+hootsuite
/hootsuite