Harnessing the Power of the Hashtag

#SUNYCUAD

John OlesSocial Media ManagerSUNY New Paltz @johnoles

Today

1.Creating a unique hashtag2.Launching a social media hub3.Running a successful campaign

@johnoles#sunycuad

@johnoles#sunycuad

Creating a Unique Hashtag

1.Be (Mostly) Unique2.Timing Matters – Ramp up!3.Be Clear, Be Clear, Be Clear4.Think Through ALL the Implications and Associations5.Less is More

@johnoles#sunycuad

Tagboard

@johnoles#sunycuad

Home Page

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Social Hub

#npsocial

Launch – Sept. 1, 2014

Pageviews – 11,215

Avg. time – 3:02

Total posts – 7,202

@johnoles#sunycuad

@johnoles#sunycuad

@johnoles#sunycuad

@johnoles#sunycuad

Campaign Strategy

1.Pick a theme and stick with it2.Incentivize followers to use the hashtag 3.Promote your campaign to amplify your reach

@johnoles#sunycuad

Giving Tuesday

@johnoles#sunycuad

#GivingTuesday #npgive #npsocial

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Sponsored Tweets

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Facebook

Spent: $60Reach: 16,608Clicks: 324Website Clicks: 186Post likes: 223Cost per click: $.25

@johnoles#sunycuad

Reach: 32,844 Engagements: 638Total Traffic: 353Avg. Time on Page: 3:14Spent: $140 Raised: $2,345

@johnoles#sunycuad

Summary

1.Stick with your hashtag for the long haul 2.Educate your followers3.Pay to play!

@johnoles#sunycuad

Questions?

@johnoles#sunycuad

#ThankYou!

@johnoles#sunycuad