HANDS-ON SOCIAL MEDIA

DID YOU KNOW…

• There are over 900 social media channels?• Are you using…

SOCIAL MEDIA NOMENCLATURE

• Conversation map• Creative Commons• SoLoMo• Subreddit• +1• /r/• Empowerment model

NOW THAT I HAVE YOUR ATTENTION

• We’re only here to talk about two things:

WHY USE FACEBOOK?

• Over 1 BILLION users• Allows anyone over 13 with an email address to join• Let’s you interact with your audience like never before• Lots of under-the-hood tools that lets you target posts for

your audience• Ads!

• Important facts about Facebook:• Monthly active mobile users: 1.31 BILLION• Daily active mobile users: 844 million• Monthly active mobile-ONLY users: 655 million• Percentage of users that ONLY login from mobile: 44%• Average time spent monthly per user: 14 hours• Amount of time that Americans collectively spend on Facebook mobile app monthly:

335,000 years• Yikes

Source: http://expandedramblings.com/index.php/facebook-mobile-app-statistics/

TESTING THE TERRAIN

• 44,880 Reached• 649 Link clicks• 29,776 Reached• 1,216 Link clicks

THE POINT IS…• A LOT of your audience will be looking at your posts like this:

OTHER THINGS TO KEEP IN MIND

• Photos + link are king

OTHER THINGS TO KEEP IN MIND

• Know your audience

OTHER THINGS TO KEEP IN MIND

• Know when your audience is on

OTHER THINGS TO KEEP IN MIND• People expect you to respond QUICKLY

OTHER THINGS TO KEEP IN MIND• People expect you to respond QUICKLY• Facebook now keeps track of how fast and responsive you are• How good are we at HSLDA?

•

POSTING IDEAS

• Set up a Google news alert for any news related to you (for example, “homeschool”, “HSLDA”, “Michael Farris”)• If you have a blog, take advantage of tooting your own horn!• Speaking of blogs, there are plenty of homeschool bloggers out

there (including ours)• Videos, memes, tips• Keep note of what’s “trending”…

THE IMPORTANCE OF TRENDING

• Did you know today is “National Punctuation Day”?

THE IMPORTANCE OF TRENDING

• Oftentimes, there will be a #hashtag associated• #MayThe4thBeWithYou

#MAYTHE4THBEWITHYOU

WHY SHOULD YOU CONSIDER INSTAGRAM

• It’s growing fast• Completely mobile• Pictures are worth a thousand words• It’s cool with the kids these days• Washington Post reports that teens are ditching Facebook for

Instagram at a rate of a million per year

• Important facts about Instagram• Monthly active users: 300 million• Daily active users: 75 million• Percentage of Instagram users under 35: 90%

Source: http://expandedramblings.com/index.php/important-instagram-stats/

TYPES OF PICTURES

• Funny (memes)• Behind-the-scenes• Reposts• Important days• Promotions

#MAYTHE4THBEWITHYOU

CONS OF INSTAGRAM

• It’s essentially mobile-only, meaning you can only post from a phone• If you have another device, use it!

• You can’t use links other than your profile link• Many users will say “click link in profile to see more”

• The nature of your organization might make it difficult to continually post pictures• This is where reposts and funny memes come in handy

LOOKING AT FACEBOOK ADS

Total CA VA PA NY OH

Total and 1000 Range

LOOKING AT FACEBOOK ADS

SERENDIPITY

QUESTIONS?

ANYONE WANT TO VOLUNTEER THEIR FACEBOOK PAGE FOR STUDY?