Google+ Communities and

Pages Brandon Ast, Grant Bukowski, Rosemary Neel, Emily Nielsen

Google+ Communities

• Google’s version of a group or forum

o Brings people together around particular topics or shared interests

• Users can share specific questions, comments, content

o Post directly to the community’s page

• Public and private communities

o Most public communities you can join immediately

o You must ask the moderator to join on a Private communityGoogle+ Communities for Beginners

Google+ Communities (Cont.)

How to create engagement:

• Use “+” or “@” symbols in front of user name or business name to mentiono If you moderate a private

community you cannot tag (+/@) someone not in your community

• Share your community’s URL on other social networkso Twitter, Facebook, Linkedin

• Share your community on your Google + profile

• If you find a community you like and join it you can invite your friends

• Download the

mobile app

Google+ Communities (Cont.)

Google+ Pages• Provides businesses, products,

brands and organization with an identity on Google+o Links to physical locationo Sharing your Page will allow

more people to see the content on the Page

Google+ Pages for Business

Ongoing Management of a Google+ Page:

1. Manager/ Owner

a. One owner

b. up to 50 managers

2. Message

a. Make a purpose

b. Images with content

3. Managing Circles

a. Circlecentric Marketing

4. Management not Mayhem

a. Delegate

Google+ Pages (Cont.)

Key Terms 1. Tag: When mentioning an individual or business in Google+ content, you tag them

(then they get a notification that you tagged them). Include the @ symbol, this produces a drop down box so you can click on the person you wish to tag.

Google+ uses hashtags too.

2. +1 Button: Functioning like a Facebook “Like” button, the +1 button allows users to indicate the appreciate your content.

3. Share: This button, which looks like an arrow, allows others to share your content on their Google+ streams.

4. Google+ Streams: View when you log into Google+. It shows the stream of content posted from others in your circles*.

5. Hangout: Instant messaging system where you can video chat with up to 10 people at a time.

Your Google+ Go To

Unusual/Unexpected Facts

• Second largest social media network

• 259 million monthly, active users

• Infographic for Google + Awesome Social Media Facts

Strengths of Google+

• Enhances Company’s SEOo Keyword Search

• +1ing Pageso Increases Traffic

• Google User Friendlyo Familiar Platform

• Content Sharingo Available to public

Google+ Features

Weaknesses of Google+

• YouTube Integrationo Resentment among

YouTube Community

• New Platformo Unfamiliar Features

• Difficult Navigation o Many Features, Too Vague

Google+YouTube

Google+ Success Story

Cadbury

• Utilized “Hangouts”o Active promotion and

customer engagemento Increased followers by

150,000o 10,000 new followers per

dayo 3.6 mil followers (2014)

Cadbury on Google+

10 Tips for Using Google +

1. Launch products with Google+ Events

2. Treat it like a dedicated blog

3.Use images for more attention

4.Start a Community

5.Write for search engines

6.Ask for help regularly

7.Make your posts consistent

8.Post valuable content on communities

9.Use keywords you want to be associated with

10. Tag people or use hashtags

• Bloggers Share their tips about Google+

• 29 Best Google+ tips

Essential Tools/Apps

• Google Speech-to-text

• Golden View for Google+

• Circloscope

• Sysomos-HeartBeat

• Google Alerts

• Gplusrss.com : )

• Measuring & Analytics Tools

• Tricks, Apps & Extensions

Circloscope

Top 5 Readings

#1 ● Step-by-step

instructions to navigate Google +

● Informative for troubleshooting issues with content management.

● Brief overview of benefits

● Sequential Steps for Google+ Operation

Cont.

#2 ● Easy to read explanation of the importance of Google+

● Supplemental newsletter sign-up for hints and tips to continue learning.

● Top vocab words to aid in the exploration of the platform.

● Why is Google+ for you?

Cont.

#3 ● Best tips to build authority and influence.

● Written for small business- but easily applicable to personal branding.

● Easily understandable with written instructions and graphic representations.

● Top Tips for Building Influence and Authority on Google+

Cont.

#4 ● Beneficial strategies to use Google+ for personal branding.

● The small steps an individual can incorporate that will make a large impact.

● Key features to pay attention to that will help monitor and amplify reach.

● 12 Best Google+ Branding Tips

Cont.

#5 ● Advanced guide on optimizing Google+

● Supplemental third-party services that can fill Google+ voids.

● Extensions that pair well in Google+ and add options to the usage of the platform.

● Advanced Tips and Tricks for Google+

Best Tutorials

• Beginners Guide to Google+

How Results are Measured

1) All My + Statistics • Profile or page statistics. Also search for a certain

topic and find stats on it.

• Locations

• Charts

• Popular Posts

• People

• Photos

• All Posts

• Raw Data

2) Ripples• A unique way to view content spread across

Google+ as people reshare.

• Post time-lapse

• Influencers

• Statistics

• Languages

Cont.

3)CircleCount• A useful tool for understanding your pages and profiles on Google+

• Particular profiles rank

• Circle rank

• Gender rank

• Followers

• Following

• Scale-able graph with your follower and growth history

• Public circles you’ve been added to

• Latest postings indicating +1′s, comments and reshares on your latest posts.

ReferencesGoogle. Case Study: Cadbury. 2012. Google Incorporated. Web. 2 Mar. 2014. From Google Services

Allton, Mike. Understand and Monitor your Google+ Followers with CircleCount. 23 May 2013. The Social Media Hat. Web. 2 Mar. 2014. From Social Media Hat

Coldewey, Devin. Want to Comment on YouTube Videos? Now you need Google+. 7 Nov. 2013. NBC News. Web. 29 Feb. 2014. From YouTube+Google+

Powell, David. Google Plus Features and Advantages. 7 Mar. 2013. What’s Up LLC. Web. 29 Feb. 2014. From Google+ Advantages

Larson, Salena. You’ll Need a Google+ Account First. 24 Sep. 2013. Say Media Inc. Web. 29 Feb. 2014. From Read Write

Lytle, Ryan. Google+ Communities: A Beginner's Guide. 18 Jan. 2013. Mashable. Web. 28 Feb. 2014

Shervington, Marvin. Complete User Guide: Google Plus Pages for business and brands. 25 Feb. 2013. Martin Shervington Blog. Web. 28 Feb. 2014

Kirkwood-Wilson, Rachel. Google+ Infographic: The hard, cold facts about Google’s social platform. 19 Dec. 2013. Process Industry Forum. Web. 28 Feb. 2014.

ReferencesCurtiss, Kristen. Why Use Google Plus? A Quick Guide and Glossary to Google. Web. 3 Mar. 2014.

Constant Contact. Web. 2 Mar. 2014. Why Use Google +

Hines, Kristi. How to Use Google to Expand Your Business Influence. Web. 24 June. 2013. Social Media Examiner . Web. 2 Mar. 2014. Using Google Plus for Expanding Your Influence

Hovnanian, Stephan. 12 Most Tried-and-True Tips for Personal Branding on Google. Web. Blog, Branding & Design, Creativity & Innovation, Digital & Online, Media, Social Media & Blogging, Technology . 12most. 22 Oct. 2013. Web. 3 Mar. 2014. 12 Best Google+ Branding Tips

Raphael, JR. Getting around Google : 25 tips and tricks for power users. Computer World. 4 Sept. 2013. Web. 2 Mar. 2014. Advanced Tips and Tricks for Google+

Rao, Srinivas. 14 Bloggers Share 14 Awesome Tips For Using Google+. The Skool of Life. Bloggers Share 14 Tips

Ramsay. 29 Essential Tips From the Top Google Plus Geeks. Blog Tyrant, Online Marketing Strategy. 29 Essential Tips

O’Connor, Melissa. March 6th, 2013. 10 Top Social Media Monitoring & Analytics Tools. Tweak you Biz.com. 10 Top Social Media Tools

ReferencesS. Jared. 40+ Tricks, Apps, and Extensions for Google Plus You Don’t Know About. HostDime Blog.

Tricks, Apps, and Extensions

Lytle, Ryan. Oct 27, 2013. The Beginner’s Guide to Google+. Mashable, Social Media. Google plus beginners guide