Embed Size (px)
DESCRIPTION
Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals allowing them to quickly find, qualify, and create new leads, while allowing sales management to accelerate the social selling capabilities within a sales organization. It enables salespeople and business development professionals to tap their relationships across first, second, and third degrees and “turn cold calls into warm prospects,” as well as collaborate with other professionals within their organization to effectively and efficiently deepen their relationships with existing clients. Subscribers have the ability to navigate their network to reach key decision-makers within target organizations more directly by leveraging the power of LinkedIn’s database of over 277 million professional profiles and their connections both within their individual and corporate networks. Sales Navigator is a subscription product with several different access.
Citation preview
Summary: Goldman Sachs on the
Sales Navigator opportunity
©2013 LinkedIn Corporation. All Rights Reserved.
In July 2013
Goldman Sachs
explored the
unparalleled value
organizations are
getting from LinkedIn
Sales Navigator. ©2013 LinkedIn Corporation. All Rights Reserved.
“ ©2013 LinkedIn Corporation. All Rights Reserved.
“Sales Navigator… [helps professionals] quickly find, qualify, and create new leads…
It enables salespeople and business development professionals to tap their relationships across first, second, and third degrees… as well as collaborate with other professionals within their organization to effectively and efficiently deepen their relationships with existing clients.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
They reported “extremely positive” customer feedback
©2013 LinkedIn Corporation. All Rights Reserved.
What they heard:
+
+
+
+
Powerful client intelligence and relationship platform
Most important networking and business development tool
“Light years” ahead of the competition
Unique solution built on the LinkedIn member network
“ ©2013 LinkedIn Corporation. All Rights Reserved.
The most valuable functionality of the product cited is the TeamLink feature, which our contacts said provides much higher conversion rates than cold calls or introductions through non-mutual connections.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
“ ©2013 LinkedIn Corporation. All Rights Reserved.
On the integration with Salesforce.com’s CRM, the feedback was very positive as the combination of the two products has led to much greater efficiency and productivity.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
In fact, Goldman Sachs found that many customers
were pushing for full adoption
100% Current adoption or
adoption goal for interviewed
LinkedIn Sales Navigator
customers
©2013 LinkedIn Corporation. All Rights Reserved.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
“ ©2013 LinkedIn Corporation. All Rights Reserved.
The barrier to adoption did not seem to be ROI, the removal or rationalization of other costs, or the validation of the product’s usefulness, but rather the bottleneck of getting everyone at the organization trained.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
LinkedIn Sales Navigator: Find, relate, and engage with the
best prospects on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
Find out more: sales.linkedin.com
©2013 LinkedIn Corporation. All Rights Reserved.
