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Going digital

Going digital

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Going digital - 10 questions / ideas.

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Page 1: Going digital

Going digital

Page 2: Going digital

Idea # 1

Get access to fast Internet

Page 3: Going digital

80% of Italian homes do not have fast internet coverage: Millions without choices and without chances.

http://europa.eu/rapid/press-release_SPEECH-14-534_en.htm

Neelie Kroes

Page 4: Going digital

Idea # 2

Use social media

Page 5: Going digital
Page 6: Going digital

Nordstrom has invested heavily to give its

customers multichannel experiences.

http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Page 7: Going digital

https://www.facebook.com/Nordstrom http://instagram.com/nordstromhttp://www.linkedin.com/company/nordstromhttp://nordstrom.tumblr.com/https://www.nordstromrack.com/http://www.pinterest.com/nordstrom/http://shop.nordstrom.com/https://twitter.com/Nordstromhttps://www.youtube.com/user/Nordstromcom

Page 8: Going digital

11 advantages of using a blog for teaching

http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teaching

Page 9: Going digital

Idea # 3

Use transportation appsto get from a to b

Page 10: Going digital

Further inspiration

https://delicious.com/frankcalberg/transporthttp://www.slideshare.net/frankcalberg/transportation-innovation

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Idea # 4

Involve external people using technology

Page 12: Going digital

China’s Xiaomi crowdsources features

of its new mobile phones rather than investing heavily in R&D.

http://www.mi.com/http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Page 13: Going digital

Telstra crowdsources customer service,

so that users support each other to resolve problems without charge.

http://www.telstra.com.au/http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Page 14: Going digital

Crowdsourcing

https://delicious.com/frankcalberg/crowdsourcing

Page 15: Going digital

Idea # 5

Use crowdfunding to let external people help

with financing

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Crowdfunding

http://www.slideshare.net/frankcalberg/crowdfunding-35835254

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Idea # 6

Create moreself service for users

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http://www.zocdoc.com/

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Rather than creating technology tools to help back-office employees type customer complaints into their systems, leading organizations create

self-serve options for customers to type in

their own complaints.

http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes

Page 20: Going digital

Historically, if you wanted to change the details on your account or change your address, you would have to ring up and talk to someone or go into a store.

Now, you can access that function online or through your mobile phone, hence the costs are reduced.

http://www.mckinsey.com/Insights/Business_Technology/The_digital_enterprise

Page 21: Going digital

Idea # 7

Automate manual work

Page 22: Going digital

Look at how everything is done

and ask “why”?

http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_effective_digital_enterprises

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To meet high customer expectations, companies must reinvent the entire business process -including cutting the number of steps required, reducing the number of documents.

http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes

Page 24: Going digital

Of the 700 end-to-end processes in banks, for example opening an account or getting a car loan, about half can be fully automated.

http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Page 25: Going digital

One bank digitized its mortgage-application and decision process, cutting the cost per new mortgage by 70% and slashing time to preliminary approval from several days to just 1 minute.

http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes

Page 26: Going digital

Idea # 8

Use analytics to better understand users

Page 27: Going digital

https://www.google.com/analytics/

Example

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An integrated analytics approach can free up 15 – 20% of marketing spending.

http://www.mckinsey.com/Insights/Marketing_Sales/Using_marketing_analytics_to_drive_superior_growth

Page 29: Going digital

The Internet gives consumers new power to express their preferences and take their business elsewhere with the click of a mouse.

In this environment, the customer’s needs and desires have to guide every aspect of a company’s operations.

http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation

Page 30: Going digital

Further inspiration

http://www.slideshare.net/frankcalberg/customer-needs

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Idea # 9

Adapt your products and services

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Successful digital businesses continuously scout out new ideas and carefully manage their own product pipelines.

http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation

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Further inspiration

http://www.frankcalberg.com/strategychange

Page 34: Going digital

Idea # 10

Change your culture to become more agile

Page 35: Going digital

BYOD is just the beginning. If your organization is going to attract and engage the most creative individuals in the world, then as a CIO you have to think about how you might help facilitate SYOG - Set your own goals, DYOJ - Design your own job, PYOC - Pick your own colleagues, AYOE - Approve your own expenses, or CYOB - Choose your own boss.

http://www.mixhackathon.org/hackathon/contribution/dawn-distributed-leadership

Gary Hamel

Page 36: Going digital

The new, ideal IT person - a kind of “Homo digitus” is used to short delivery cycles and feels at ease operating across silos and working within cross-functional teams.

Homo digitus is also output-minded and helps the business visualize solutions through rapid prototyping

and experimentation.

http://blogs.hbr.org/2013/08/do-you-have-the-it-for-the-com/

Page 37: Going digital

Further inspiration

http://www.frankcalberg.com/culturechange

Page 38: Going digital

Idea # 11

Educate yourself constantly

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Learning strategies

http://www.slideshare.net/frankcalberg/learning-strategies-11478939