Tweet Louderwith Twitter

Matt Young@Cosmic_Matty

Introductions

• Who are you?• What is your business?• Do you Tweet?

Log into www.twitter.comYou can use a test account if

you don’t have your own

cosmicmentor1cosmicitmentorone

Twitter

400,000,000 Tweets per day241,000,000 + active users

What is Twitter?Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Twitter Best PracticesBuild your following, reputation, and customer's trust with these simple practices:

• Share, Listen, Ask• Respond• Reward • Demonstrate wider leadership and know-how• Champion your stakeholders - (followers &

customers)• Establish the right voice

Twitter.com

Guided Tour

HomeTimeline

We’ll go through these in a bit

Direct Messages (private)

Settings and help

New Tweet

Search

We’ll go through these later…

The Connect Page

Connect Interactions

Connect Mentions

The Discover Page

5 tabs

TweetsActivity

Who to followFind friends

Popular accounts

Tweets

Activity

Who to follow

Find friends

Popular accounts

The ‘Me’ page

Tweets

Following

Followers

Favourites

Lists

Anatomy of a Tweet

Tweets are the building blocks of your communications on Twitter.

You’ll be surprised by how much you can say with 140 characters or less.

2 ways to tweet

On the home page only!

SIMPLE TWEET140 characters including spaces (note no formatting)“I’m working on my Twitter skills today, so apologies for lots of Tweets!”

ADD LINKS Twitter’s link-shortening feature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 22/23 characters. This makes it easier to fit long URLs into the 140 character limit.

http://www.cosmic.org.uk/consultancy/social-media

ADD A MENTIONSometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message. So instead of a reply, use a mention. Include the @username of whoever you want to mention in your

Tweet, and it will appear in the Connect column. All @username mentions are clickable and link back to the mentioned individual’s profile.

IMAGETo include an image click on the camera icon

Select the image you require

ADD ALOCATION

Add a location to your Tweets…if you want to!

REPLY

You can respond to a Tweet by hitting the reply button. When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding. The reply will also be visible in the home timelines of people who follow both you. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation.

RETWEETYou can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the original message to all of your followers.

You can only include your comments to a Retweet in the mobile version of the app

HASHTAG A hashtag is any word beginning with the # sign. People use hashtags to organize conversations around a specific topic. Clicking on a hashtag takes you to search results for that term.

12

DIRECTMESSAGE

Favourites - Favorites

Lists

Create a listSubscribe to a list

Create a List

Title and describe your list

Create Your Own List

& add in 3 relevant users

Subscribe to a List

Subscribe to a List• Search for @Cosmic_Matty• I have one Public List.

– Find It– Subscribe to it– What’s it called?

Hashtags

#Devon

HashtagsDefinition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Helping you find relevant tweets

• People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search

• Clicking on a hashtagged word in any message shows you all other Tweets in that category

• Hashtags can occur anywhere in the Tweet• Hashtagged words that become very popular are

often Trending Topics

#Devon search

Using Hashtags• Geographic hashtags - #Devon• Emotional hashtags - #fail #happy• Event hashtags - #exeterfoodfest• Industry hashtags - #agrichat #farming• Campaign - #sosdairy• Share - #ff• #Journorequest

Using hashtags• Don't #spam #with #hashtags. Don't

over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)

• Use hashtags only on Tweets relevant to the topic

• See if the hashtag is in use already

Examples• @countrywalking lists #Exmoor as a

top place to get in to #walking • Mistake to think US could take

unilateral action on #Syria but "ultimately this dictator will fall" - #Obama. More soon

http://hashtags.org

This Graph shows Hash tag usage over the last 90 days for a specific Hash tag. Two peaks appear every weekend…… any ideas?

Delete a Tweet

Search Twitter

http://twitter.com/search

Try These Basic Searches

• Exmoor Walking• Honiton (or the name of your town)• Jobs Devon• @Bidefordpeople

Saved Searches

Advanced Search

voice near:"barnstaple" within:15mi

Advanced Search Operatorstwitter search containing both “twitter” and “search”. This is the default operator“happy hour” containing the exact phrase “happy hour”love OR hate containing either “love” or “hate” (or both)hilarious filter:links containing “hilarious” and linking to URLsbeer -root containing “beer” but not “root”nonprofit –rt containing “nonprofit” but not “rt”#socent containing the hashtag “socent”from:cosmic_uk sent from person “CosmicUK”to:cosmic_uk sent to person “CosmicUK”@cosmic_uk referencing person “CosmicUK”

Account settings

Your Profile

Design every element of your profile to best reflect your business. Your name, bio, website and profile picture should

all work together to tell your story.

Hootsuite

Making Twitter easy

http://hootsuite.com

Scheduled Tweets

I Can Tweet, Now What?

Small Business Twitter Strategy

Find People to Follow• Start building your network• This can include friends, suppliers, clients, prospects or

strangers• Use the Who to Follow links on the #Discover page• Search Twitter for relevant industry related terms • Search Twitter for local People, Places & related Businesses• Follow trade bodies and organisations• Search for hashtags used in your line of business• See who the people you follow are following• Follow people who follow you (not all of them)• With good quality consistent Tweets, followers should grow

organically!

Listen first• Read Tweets from people you follow• Follow their links to see what they share• Look at their public Lists• Search for and read Tweets relating to your

business type• Monitor Saved Searches for Tweets of

interest to your business

Engage• Network• Communicate• Inform and be informed• Update and be updated • Promote your Blog, Website and Facebook Page• Be engaging and sociable• Focus on your niche

What to Tweet?1. Link to news stories on your website2. Promote news from Blogs3. Promote events4. Ask questions5. Talk to people6. Tell people what you are doing7. Share a little expertise

Plan your posts• 6 week calendar• Theme – inspiration, giveaway,

seasonal, announce products

How to get People toFollow you on Twitter

• Tweet interesting tweets• Use relevant Hashtags• A well written Biography • Follow Me buttons on your Blog & Website• Twitter Feeds on your Blog and Website• Ask for usernames at Networking events and tweet them later• Publicise your Twitter profile and Twitter name on business cards,

adverts, email signatures, van signs etc– http://twitter.com/cosmic_uk– @Cosmic_UK

• When you follow people. Some people may follow back• Recommend people on #FF • Try #SBS Theo Paphitis

Use your followers to get more followers

When your followers retweet your content — or when they tweet about

you —they extend your reach to their

followers.

Offer an Incentive

People are more likely to retweet an offer that provides value to their own followers.

Any Questions?

Etiquette

Tweets With Location On

Security!!

Twitter Tips• Don’t use a personal Twitter account for

work. Keep them separate!• Search for & follow interesting business

relevant People• Search for Tweets of Interest• Retweet Tweets of Interest• Start Dialogue• Find related businesses and see who they

follow

Promoting yourSocial Media Channels