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HELLOMY NAME IS
Trendsetter
Platforms & trends tomaximize your visual
communications
Presented by Cathy Hackl
About me...
CEO of Globally Social
Professor at IE Business
Periscope Summit PRdirector
Meerkat
- Launched for iOS on Feb. 27.
- Rose to fame during SXSW.
- Became available for Android on May 1.
- Top features: Web interaction, scheduled posts,partnership with Facebook, "mobbing" and Emoji support.
#Meerkat streams increased by 256%after releasing their Android version.
Source @AlexPettitt
Periscope - Acquired by Twitter in January. - Launched for iOS on March 26.
- 1 million users in 10 days.
- Launched for Android on May 26.
- Proclaimed "winner" of #MayPac fight.
- Top features: Integration with Twitter,available for replay for 24 hours, hidechat, & hearts.
"There were 36,500 tweets about#Periscope on #Android yesterday.Compare that to the day before, just 136tweets about #Periscope and #Android."~ @Alexpettitt
via@scottcroucher
Educate
Entertain
Engage
The three E's for successful
live broadcasting
5 Quick Tips for Rocking at Periscopeor Meerkat - If you’re serious about streaming,invest in equipment.
- Make sure your battery is fullycharged or that a charger is nearby.
- Ensure you have good WiFi or a 4Gconnection from where you will bebroadcasting from.
- Always introduce yourself at thebeginning of your stream andthroughout the scope.
- Title, title, title. Make sure you titlecatches the attention of viewers.
Brands using Periscope effectively
How brands can use livestreaming apps.
- Photo shoots- Product demos and reviews- Interactive customer service - Influencer takeover- AMA's- Interviews with employees,customers, C-suite- Breaking news - Share promotions or deals
- Conferences/panel discussions- Tours of retail spaces- Connect with journalists- Reach new markets- Behind the scenes- Monitor competitor's strategies- Respond to PR crisis
Any additional questions:Follow me @CathyHackl
on Twitter, Periscope & Meerkat.
@iSocialFanz@ScottCroucher@AlexPettitt@RobertCStern@Euromaestro@DaveShrein@ScottBudman@Feynwoman@JenaNesbitt
@RyanSteinolfson@JonErlichman@DanMoore@Ryan_A_Bell@KatieLance@Revbeej@MarkShaw@AlexaRoseCarlin@KirkFox