30

Fly With VIP

Embed Size (px)

Citation preview

Fly With VIP is a new concept that allows to you connect with your favourite celebrity along with enabling you to support a good cause. So while we give flight to your dreams, you are giving flight to someone else’s dream as proceeds go to the charity close to the celebrity’s heart.

Along with doing charity in a new style, it also eases out the process of meeting your favourite celebrity.

BOARDING PASS:

As Fly With VIP is all about making you fly with your favourite celebrity, we thought of introducing a virtual boarding pass which appeals to the idea of flying.

CONTEXTUAL MARKETING

THEN AND NOW CAMPAIGNThis campaign was an int roductory campaign done for the brand Fly With VIP which shows the distinction between what all crazy fans did to meet their favourite celebrity and how easy it is NOW to meet your favourite celebrity by participating with Fly With VIP.

CRICKET CRAZE

Cricket plays a very important role in an Indian’s life as they worship the players and their charm is equal to a bollywood star. So, how can we forget IPL and World Cup to be a part of Fly With VIP, when its all about connecting you to your favourite celebrity, we thought of keeping the communication going even when no cricketer was scheduled on board for flying.

CELEBRITY BIRTHDAYS AND FWV

FESTIVE ENGAGEMENT

BLOGS

Birthday Blogs Winner stories

Celebrity blogs Celebrity and charity blogs

VIDEOS

BRAND PROMOTION

FLIGHT PROMOTION

NUMBERS

Audience Growth: 80%

Consumer Engagement: 72%

Campaign Reach: 1.34 Mn+

THANK YOU!