ONLY ON FLIPKARTDemystifying how Flipkart leveraged content to position

itself as the largest platform Exclusive Mobile launches!

Flipkart, the market leader in eComm space, is the largest player when it comes to Exclusive Online Mobile Launches

The Aspirational Value the brand brings to the table has to be visualized via a very Non-Traditional route…

OBJECTIVE

This cannot be an one-off Brand Advocacy campaign! The thought to be seeded subtly Without Disrupting balance…

While Content is the King the Reason Behind has to be justified and brought out casual yet without losing focus!

GAME RULES

STRATEGYContent was strategized and pitched to the Top - Notch of

Bloggers across genres with centre points to bring out, Thought Leadership, Opinions and Anecdotes

Story-Telling to Call to Action was the Base of the Plan…

ROLL OUT

The Domino effect started with 5+ Tech Online Publishers

Picked on by the Leading Gadget

Influencers…

Closing in with anecdotal stories from Personal Bloggers

1 2 3

RESULTSFlipkart witnesseda significant hike in +ive Sentiments post Big Billion Day

Sale season…

1200+Organic Discussions

were triggered, seeded content being epicentre

Media value earned was 7.3x expense on the

campaign for the reachout