2. History behind LongChamp Originated in Paris LongChamp began
as a tobacco company, founded by Jean Cassegrain. Started creating
leather goods such as wallets, passport covers and lighters. By
1960, Longchamp products were sold to more than 100 countries and
known for its accessories by 1970s. Its most famous product, le
pliage 3. Brand Quality Leather: something that were passionate
about. Even though the company has changed a lot over the years,
leisure has remained a focal point. Quality/craftsmanship: We
operate our own factories, which is obviously very important to us
in maintaining both of those things. Family: weve always been a
family business. 4. CAMPAIGN: MORE THAN JUST A BAG The Big Idea
Simple Fashionable Versatile Colorful Sophisticated 5. Target
Audience Women ages 16-29 6. Potential Social media outlets Twitter
Facebook Website Instagram Emails Ads Youtube Commercials 7.
Example Ad: 8. Budget YouTube: 30% Facebook: 30% Twitter: 15%
Instagram: 10% Website: 15% 30% 15% 15% 10% 30% High: ~$532,680
Low: ~$259,640 9. Celebrity Endorsement Aimee Song www.so ngofstyl
e.blogs pot.com Fashion Blogger www.songofst yle.blogspot.c om Rumi
Neely
