Michael Kors – Falling In Love

Approaching the famous and hyped lovers day, there are many brands that have been using the power of this day to promote their product/service. The Valentines week seems to be the right time to actually launch impactful and effective social media campaigns that could essentially work in favor of the brand.

Social Media proves to be the one platform that can easily encompass all promotional activities with grace and provide brands and its users a place to meet and carry out effective business. If we talk about the Valentine’s Day in particular, lifestyle brands like Michael Kors can use this opportunity and carve it in a way that it proves to be beneficial and at the same time helpful.

The brand Michael Kors launched a campaign using the hashtag, #FallingInLoveWith. The motto behind the campaign was to spark a dialogue with consumers about what they are falling in love with this season whether it is with people, places or apparel – on its social media networks and through email and mobile marketing. Michael Kors’ #FallingInLoveWith hashtag effort taps into passion and emotive marketing while simultaneously advertising products.

The campaign has already gone viral on Twitter and Instagram where users are commenting using the hashtag.

Throughout February, the Kors brand will foster online discussions with consumers about the people and places that they fell for this year. Of course this will also include things that they have or had their hearts on. On Twitter, the Kors team will partner with Marie Claire and Neiman Marcus to co-host a live chat series, the first chat session of which began on February 6. Although this is an entirely new vision, the campaign has started to build a buzz on the social media and that is already bringing in worthwhile results

Michael Kors is also attempting to bridge the gaps between the channels with an in-store component: 20 branded stores will have a special window display for the Valentine’s Day campaign. This will in itself build the initial framework and take the campaign to a varied height.

Kors will also be launching special features on its “Destination Kors” blog and Pinterest page. The designer’s e-commerce site is in on the love-fest, too, with a specially-curated ‘Falling in Love’ lookbook, complete with practical tips like: “Move all the sparkly stuff to the front of your closet”.

The campaign in itself seems to be a huge success, it is new and fresh and people like when they are asked about what they like and what they dont.  ‘It’s a full-blown campaign that ties personal experiences with the brand in a fun way.’ It shall raise above the expected bars and provide great benefits and a successful campaign altogether.

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052http://www.socialappshq.com