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How to make friends with the evil genius and market your business without spending a fortune
+Why use Facebook?
It’s the biggest social media network
At the end of 2013 Facebook has 1.23billion monthly users
24 million Britons log on every day.
Your clients are there, just waiting to find you.
+Here’s what we’ll cover this evening…
The basics including how to set up your Business page
Ideas for creative posts that get attention
How to get more likes!
Working the group page
A schedule to save you time
+THE BASICS
Personal Profile vs Business Page
For people
Add friends to see posts
Created using personal info
One login
For businesses
Like the page to see the
posts
Created via a personal
account
Can have multiple admins
A Personal Profile Is… A Business Page Is…
+A business page….
Must be linked to a personal profile, which must be set up in
your own name.
You can use your personal profile to promote your business, if
you like.
You can control who sees your posts on your personal page
which can help with this.
+Advantages of using a business page
More easily found - when people search for businesses by
location they can find you
Analytics help you to understand what sort of posts work for
your clients
+Define the purpose of your page
Demonstrate your expertise
Building trust
Reach new clients
Spreading awareness of signing
Getting people to ring/email/message you
Build professional relationships in the area
Educate Entertain
Engage your ‘likers’
+HOW TO GET LIKES
(and why should they like your page anyway?)
It is crucial you give people a valid reason to like your page – AND follow
through with it!
Tell people in person
Tell people in your emails
Invite your friends to like your page, by posting the url (from your web browser). Or share
your page – (from 3 spots on cover)
Import your contacts from your email address book
Send a message within Facebook
+HOW TO GET LIKES
(and why should they like your page anyway?)
Share page in local groups, but not too often
Tag your page on your personal profile in the about section
http://www.marismith.com/mistake-personal-facebook-profile-employer-link/
Put the address on your email signature
Cards/leaflets/etc.
Don’t bother with ladders – they won’t be interested in your posts
Tag the venues you use if you can, so people can find you that way
It is NOT about the numbers!
+Ideas for creative posts that get attention
Be your authentic self; friendly and natural. It can take some
time to find your ‘voice’.
Watch what is working for other people’s pages and see how
you can adapt it.
Use your page insights to see what works and what does not
Do what www.likealizer.com tell you
+Some ideas for posts…
Images – canva.com is fab!
Use a call to action i.e.
Fill in the blank
Add a caption
Ask do you agree?
Either/or questions
What have you been reading/films/blogs etc
Ask for advice/recommendations
Behind the scenes pics
+Some more ideas for posts…
Competitions – can now be run on your timeline – see buttonsy for give-aways etc.
… of the week sign/baby/class/fan/song
Facebook Friday
Do you wish you were here?
Use inspirational or funny quotes
Keep it brief
Be the Sing & Sign brand - safe, fun, educational,
Scenarios from your classes
Tips on signing
Limit advertising posts to about 10%-20% of your output
Change your cover image to match the seasons.
+ALL ABOUT THE GROUP
Anyone can join, be added or
invited by a member
Anyone can see the group’s
members
Anyone can see what is posted
in the group
Anyone can find the group in
the search box
expanding your business
Will be great for reaching new
clients because when people
comment their friends will see.
But it won’t be the place for
sharing private or sensitive
matters.
The rules Good for…
Public Groups
+Closed Group
Anyone can ask to join, be
added or invited by a member
Anyone can see who the
group’s members are
Only members can see what’s
posted
Anyone can find the group
Will be great for clients to ask
questions, share experiences
and the woes and triumphs of
parenting.
Or as a group for related
businesses in your area.
Networking
The rules… Good for…
+Secret Group
Anyone can join but they have
to be added or invited by a
member
Only members can see what is
posted
Only members can find the
group
Sharing photos or other
information you don’t want to be
widely seen.
Organising an event
Writing a document
The rules… Good for…
Don’t forget to use local groups to network and
spread the word about your classes using
appropriate FB etiquette.
+A SCHEDULE TO SAVE YOU TIME
Avoid Facebook time suck by….
Keep your purpose at the front of your mind
Schedule your Fb posting time into your diary
Set your alarm to time yourself
Schedule your posts in advance using Facebook’s handy scheduler
+Keep a diary that includes…
Local events
Valentines/Mothers Day/Christmas
Awareness days http://www.national-awareness-days.com/
Term dates
Birthdays
Any competitions etc. that you have planned.
So you can have images ready for banners and posts
canva.com
+A schedule for you to consider…(but you will have your own depending on your objectives)
Check insights
Check goals
Post questions and respond to
people in groups – networking,
not advertising.
Schedule posts for your page
Post on other pages to build
relationships
Check page through the day
and respond
Respond within 30 mins!
Share posts to personal page if
appropriate
Weekly Daily
+Don’t Panic!
Value quality over quantity
Be friendly
Be helpful
Be consistent
Be positive
Don’t be pushy
Play a long game
Facebook operates like any other social situation
+Find Kate at fruit nation
Fruit nation web www.fruit-nation.co.uk
Fruit nation blog http://bit.ly/fruityblog
Fruit nation regular tips http://bit.ly/fruitytipsforsmallbiz
Or drop by my Facebook page www.facebook.com/fruitnation and
let me know how your page is doing!
