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A Beth Kanter-inspired Facebook workshop with the administrative committee of the local League of Women Voters. Aimed at thinking together about content, approach and page administration.
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Facebook for Admins
By Trish Perkinsfor
League of Women Voters of the Piedmont Triad
Agenda
• Topics– What is our network?– Who is our audience? – What is our goal? • Listen, engage, create champions & evangelists
– Content & Posting Calendar– Concerns and Policy
• Outcome: Take one small step.
Who’s Trish?
• Affordable nonprofit technology consultant
• Trainer— Salesforce, Google, Office, Video & Storytelling, Social Media
• Certified Salesforce Administrator
Just about everything I know about Social Media I learned from Beth:
http://www.bethkanter.orghttp://bethkanter.wikispaces.com/
• Name• Are you on Facebook? • Have you “liked” organizational pages before? Which ones?
From Beth Kanter’s NC Tech4Good workshop
Beth Kanter’s NCTech4Good workshop
Social Media is a Game Changer
Old Way: Broadcasting New Way: Networking
myrlandmarketing.com fundraisingcompass.com
Networks are more interactive
• Listening • Being collaborative• Crowd-sourcing• Engaging other organizations, thought leaders,
staff and volunteers to extend impact• Measuring impact• Learning from experience
Beth Kanter’s NCTech4Good workshop
Where is our network?
(a hands-on activity)
Content Keywords
• Authenticity• Personality• People – the network, the audience
Objectives – measurable outcomesStrategy – how will you present yourself?Tools: Facebook
Beth Kanter’s NCTech4Good workshop
Questions to ask about your people
• What keeps them up at night?• What are they currently seeking?• Where do they go for information? • What influences their decisions? • What’s important to them? • What makes them act?
Source: Beth Kanter’s NCTech4Good presentation
Questions to ask about your objectives
• How many? • By when? • How will we measure this?
RESULTS: Reach, Engagement, Dollars
Beth Kanter’s NCTech4Good workshop
Engagement Ladder
From flickr: cambodia4kidsorg
Beth Kanter’s NCTech4Good workshop
Content Generation
(Fish Bowl Exercise)
Social Media Policy
http://www.bethkanter.org/staff-guidelines/
What small step will YOU take?
