Using Facebook to Cultivate your Brand and Build Leads

Facebook Its taken over the world wide web How NYC Agents are Using Facebook Creating Your Core Brand Foundation Knowing your Market Real World Takeaways

How fast is Facebook really growing? Very.

*Pew Report tracking April/May 2013

Facebook captures 1 in every 11 internet visits in the US 57% of all American adults use facebook 66% visit daily The average visit to Facebook is 18 minutes 20% of users earn over $100k per year There are 1.3 billion users

73% earn over $75,000 per year

How Facebook is taking over the web

71% of online adults are facebook users, up from 67% in 2012

Whos promoting themselves right? Your peers.

Kelly Robinson TOWN Residential Diverse posting strategy Shares family and friend

stories Shares Real estate content

organically without pushing a sale message

Uses professional headshot Optimizes the Cover photo

with accomplishments

Claudia Saez-Fromm TOWN Residential Diverse posting strategy Shares family and friend

stories Shares Real estate content

organically without pushing a sale message

Promotes her other marketing materials online

Michael Meier Meier Group Diverse posting strategy Shares family stories Shares Real estate

content organically without pushing a sale message

Steve Goldschmidt Warburg Realty, REBNY Diverse posting strategy Shares family stories Shares Real estate

content organically without pushing a sale message

How do I change the way Ive approached Facebook? Find your voice.

Create a Brand DNA Use visuals Be the best you

Topic/categories Outline 4 or 5 main categories of what you want to create content around. What interests you most? What will you have fun executing? What could you be most consistent with? What do you want to use social media for?

Build a core foundation

Now that I know my what I want to say, how do I say it? Promote listings.

Marketing

Share Good News Tell a Story Share history of the neighborhood or building Share what can be bought for the same price Focus on features of a particular listing

Marketing Your Listings

marketing your listings

Share Good News

Broker Tour

Tell your friends when you have news about exclusives and when youre touring new properties

marketing your listings

Tell a story

Make your lisFngs approachable

marketing your listings

Give Context

Focus on a detail Consumers love lists

Where do I start?Best Practices and Takeaways.

Best Practices

- Be Professional - Be Personal - Send Connections to People - Develop tactics - Engaging Your Audience Dos and Donts

Personal Vs. Professional

- Everything on the Internet is public...

- Always be thoughtful when publishing your opinions and personal life on the Internet.

- Create professional image It is important to ensure making your page more attractive.

- Be responsive respond on Facebook as quickly as you would on email

Be Professional

Personal Vs. Professional

- Always maintain a positive demeanor

- Be cautious of the photos you share (risque clothing or behavior)

- Dont be afraid to send a friend request to a client with whom you have a good rapport

- Link your email addresses and address books to nd more connections

- As long as you stay top of mind, they will remember to refer you to friends and connect with you when the opportunity arises.

Be Personal

- Dont be afraid to send a friend request to a client with whom you have a good rapport

- Use the nd friends feature to nd more connections - Advertise Advertising on Facebook is a great help in increasing

listings...

Connecting with People

]

Send connections

Time Management Develop Tactics: - Dene your own specic steps to take - Outline a Monthly, Weekly and Daily posting calendar - Integrate it with your master communication plan (email marketing, mailings,

brochures, etc. - Include time in your day to interact with other people

Engage

Do Be Authentic - Make sure youre honest with yourself pretending to be something youre not never works well. Do Communicate Consistently post 3-5 times a week Do Stay Relevant post timely articles or photos that are of interest to you Do Stay Personal Post photos of family and friends Do Stay top of mind by becoming the authority (the topic is up to you) Do Stay in peoples news feeds by posting to facebook 5-7 times a week Do SHARE

Share friends photos or status for the opportunity for more shares COMMENT and TAG Comments make people feel more special than likes. Tagging other people in your posts brings your content directly to their attention.

Social media is your opportunity to engage with your clients on a regular basis

DOS

Engage

- Dont get involved in political rants - Dont overshare... There is such a thing as TMI - Dont forget your privacy settings - Dont post something you may regret Even if a post is deleted, it

stays on facebooks server - Dont be oensive - Dont neglect to proofread

DONTS