Facebook Engagement

personalizing your facebook plan

Who is Jennifer Prince?

• Wife of almost 20 years

• Mom of 3 kids

• Loves all things vintage

• Enjoys the outdoors

• Thrifter

• Writer

• Closet neat freak

• Former science teacher

What do I do?

Hill City Bride

• @hillcitybride

• 7200+ Pinterest Followers

• 2700+ Twitter Followers

• 2500+ Facebook Followers

• 1000+ Instagram Followers

Clutch Magazine

• @theclutchguide

• 1300+ Pinterest Followers

• 850+ Twitter Followers

• 2000+ Facebook Followers

• 850+ Instagram Followers

Why Use Social Media

• Helps you build relationships within and outside of the industry.

Why Use Social Media

• Helps you build relationships within and outside of the industry.

• Spreads the word about who you are and what you do.

Why Use Social Media

• Helps you build relationships within and outside of the industry.

• Spreads the word about who you are and what you do.

• Showcases your goods and services.

Why Use Social Media

• Helps you build relationships within and outside of the industry.

• Spreads the word about who you are and what you do.

• Showcases your goods and services.

• Gives you inspiration in your field.

Why Use Social Media

• Helps you build relationships within and outside of the industry.

• Spreads the word about who you are and what you do.

• Showcases your goods and services.

• Gives you inspiration in your field.

• Makes you easy to contact.

Why Use Social Media

• Helps you build relationships within and outside of the industry.

• Spreads the word about who you are and what you do.

• Showcases your goods and services.

• Gives you inspiration in your field.

• Makes you easy to contact.

• EVERYONE else is! (especially your customers)

Have a well constructed page.

Have a well constructed page.

Use a recognizable profile image, normally the company’s logo.

Be sure to edit the image into a square, or edit the thumbnail so that things are centered.

Your cover photo is where you can play around with imagery and a fun photo collection!

~ showcase work~ incorporate your logo~ tastefully promote~ NOT a commercial

Have a well constructed page.

Have a well constructed page.

Keep your “about” section very simple.

Use just enough words so that it fits completely in the section.

Put whatever information you want easily accessible.

Have a well constructed page.

Refresh your about page.

Keep your about page concise.

Check to make sure things are up to date.

Only put the information YOU want on there.

Your insights are insightful!

Your insights are insightful!

Your insights are insightful!

Create great postings for engagement.

• Vary post content with images, links, videos and text.

• Ask questions, and ask people to like and comment.

• Host contests or polls.

• Create timeless content.

Be a part of the community.

• Use FB as your business, and like, comment and share other businesses’ postings.

• Tag other businesses.

• Respond to messages!

• Respond to comments on your own postings.

• Post at least once a day and up to 3-4 per day.

Questions about Facebook?

Let’s have some practical takeaways!

• Pick 2-3 and do them well. Or one if that is what suits!

Let’s have some practical takeaways!

• Pick 2-3 and do them well. Or one if that is what suits!

• Be a part of the community by connecting with others, commenting, replying, sharing and tagging.

Let’s have some practical takeaways!

• Pick 2-3 and do them well. Or one if that is what suits!

• Be a part of the community by connecting with others, commenting, replying, sharing and tagging.

• Plan in social media time each day (and/or schedule it using buffer or a like platform).

Tell us 3 new ways you plan

on utilizing this in your business and why you are

doing those 3 things.