Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly. This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
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Ian Cleary
OVERVIEW Facebook Insights provides some good analytics but
there are also some very useful 3rd party Facebook analytics tools
that go beyond Facebook Insights. There are also some tools that
provide analytics as part of a management platform which overall
has better functionality than using Facebook directly. Here is a
summary of a detailed guide we have written that gives an
independent review of 9 of these tools.
AgoraPulse
KEY FEATURES 1 Page and Timeline Analytics Page and timeline
level analytics overview and more detailed reports. Graphs display
breakdown of paid, organic and viral reach. 2 Barometer Free access
to 8 competitive analysis statistics which compares performance of
your page against other pages of a similar size to yours that also
ran the barometer. 3 Content Analytics As moderation of content
happens through AgoraPulse, they can report on average time to
respond to comments. Very useful for community managers and
agencies.
Page reach based on type of activity
Identify posts' performance
BlitzMetrics
KEY FEATURES 1 Reporting Demographic reporting with split of
PTAT (People talking about this) amongst male/female 2 Agency tools
Overview reporting available for groups of pages (e.g. if you have
10 company pages you can see an overview report for all of them). 3
Visual graphs View overview graph for each statistic and then
select it to view a larger graph reports in various formats, for
example, graph view, list view.
Overview dashboard for BlitzMetrics
Komfo
KEY FEATURES 1 Post analytics Post analytics on individual
posts with categorization provided to allow you to clearly identify
posts that were viral, spammy, engaging or penetrating. 2
Performance Shows performance for the last 30 days for up to 100
posts for the free version of the tool. No limit for the Marketing
Suite subscribers. 3 ROI calculation ROI calculation and display in
graph format split up into paid, organic and viral.
Overview screen for Komfo
Post Acumen
KEY FEATURES 1 Analysis 2 Detailed competitive analysis which
give good actionable insights. Monocle RealTime Viewer If you are
really active on your Facebook page you can monitor real-time the
activity. 3 Photo Analysis Photos shared on a page are displayed in
a visual with the most popular ones appearing on the top of the
page
Competitive Analysis Reports
Quintly
KEY FEATURES 1 Market Benchmarking 2 Customizable Dashboards
Benchmark your page against competitors to compare performance. Set
up customizable dashboards to monitor key metrics for you or your
competitors. The dashboards can be converted to PDFs. 3 4 Automatic
Reporting Based on your dashboards you can set up automatic reports
to be sent to relevant people within your organization. Facebook
Insights Integration You can import all your Facebook analytics
data to the tool.
Prepare a report on Quintly
Scoreboard Social
KEY FEATURES 1 2 PDF reporting to your inbox Get a weekly PDF
which outlines the performance of your own, and/or your competitors
pages. 3 Multiple Watchlists A watchlist is a collection of pages.
You can create multiple based on different categories of pages you
are targeting. You can also have the same page in multiple
watchlists. View Snapshot of Performance Based on the competitors
in your watchlist you can see a quick overview of the top 2 posts
for your competitor over the last 24/72 hours.
Weekly Report on Scoreboard Social
SocialBakers Analytics Pro
KEY FEATURES 1 Industry Benchmarking Compare your page by
industry and region. 3 2 Competitive Analysis Compare performance
of page versus other competitor pages. Good reporting options, for
example, side by side comparison with multiple competitors. Country
Breakdown Overview of country level statistics such as number of
Facebook fans.
Benchmark KPIs with SocialBakers
SumAll
KEY FEATURES 1 Cross platform analytics View your Facebook
analytics in conjunction with other analytics. This will help you
understand the correlation between channels. 3 2 Agency ready Can
track as many Facebook pages as you want. Really useful for
agencies with a large number of clients. Multiple page analysis
View side by side analytics with multiple pages.
Compare stats with Sumall
Wisemetrics
KEY FEATURES 1 Country by country metrics 2 Historical
Reporting For global pages This means you can break down a page by
a particular country and see information related to fans for that
country. You can report back to when the page was launched if
required, this is not available within Facebook. 3 4 PowerPoint
Reporting Save time on reporting with monthly PowerPoint export of
all reports a very visually appealing PowerPoint report provided as
a full presentation. Monthly Reach Algorithm is used for monthly
reports to provide a fairly good estimate of your unique users
reached or engaged for a whole month (instead of 28 days as
provided by Facebook).
Reach analysis with Wisemetrics
For full reviews Go to... www.razorsocial.com/
facebook-analytics