1. In September, 2013, Facebook embarked on some universal changes to their ad offerings in order to improve and simplify them. Theres now less variety to sort through, the units are more intuitive, and the images sizes grew signicantly. While this new frontier in Facebook Advertising is certainly exciting, even the most intrepid explorers would do best to prepare well before setting out on their advertising adventure.Where will i find them?What will I need to bring?Page Post and Page Like ads can appear in all three places, while other ad types only appear in one.Depending on the types of ad you choose, and where you decide to place them, youll need to have a range of image sizes and copy lengths. If you start out with the parameters below though, youll be in a great starting place!What kinds of ads will I encounter? Page Post Ads: Th ere are 4 ty pe s o f Pa g e Po s t A d s, l i s te d be l ow. T h es e p ro m ote yo u r b u s i n e s s Fa c e bo ok Pa ge . Ad TypeText CharactersImage RatioImage SizeText Only90N/AN/APhoto904:31200x900 pxVideo9016:91200x675 pxLink901.19:11200x625 pxU s e Wh en : Yo u wa n t v i ewers to e ng ag e w i th yo ur c o nte n t by l i kin g , c o m m e n ti n g , o r s h ar i ng .Offer Ads: T h es e ad s p ro m ote a c u rr e nt offe r you r b u s i n es s is run ning . Title Characters Text Characters 25Image Size1.19:190Image Ratio1200x625 pxU s e Wh e n : Yo u wa nt to i nc re as e in - s to re ( or on l ine ) p u rc h a s es or v i s i ts fro m po te ntia l c u st om ersEvent Ads: Th es e ad s s how a n u pc om in g even t th at yo u wan t to pr omo te. Title Characters Text Characters 25Image Size8:390Image Ratio1200x450 pxU s e Wh en : Yo u wa n t to m a ke s u re you r event is we l l - a tten d e dPage Like Ads: Th es e ad s c an ap p e a r i n a l l th re e p lac e men t s a n d re qu e s t a l ike fro m t he vi ewer. Title Characters Text Characters 25Image Size8:390Image Ratio1200x450 pxU s e Wh e n: Yo u wa n t to g row yo u r fa n ba s e a n d i n c re a s e awa ren e s sMobile App Install Ads: T h is a d ty p e a pp e a rs i n th e m o b i l e n ew s f ee d a n d a s ks the u s er to i n st all yo ur a pp . Title Characters Text Characters N/AImage Size5:3130Image Ratio1200x720 pxU s e Wh e n: Yo u wa n t to ra i s e awa re n e s s a n d g e t u s ers to i n s ta ll you r a ppApp Ads: Th es e a pp e ar o n ly in th e ri gh t c o l umn and a d ver tis e a n app. Title Characters Text Characters 25Image Size1.39:190Image Ratio1200x864 pxU s e Wh e n: Yo u wa n t to g row e n g a g e ment and i n c re a s e i n s ta ll sDomain Ads: Th is a d ty p e a pp e a rs i n th e ri g ht colu mn a n d p rom o tes a we b s i te in s t ead of a p ag e. Title Characters Text Characters 25Image Size1.39:190Image Ratio1200x864 pxU s e Wh en : Yo u wa n t to d ri ve tra f c to you r we b s ite a n d in c re a s e c on ve rs io ns fro m enga ges c o ns u m e rsOther Types of Ads Sponsored StoriesPremium AdsSp onsore d stories are mes s age fro m friends ab out ways theyve engage d w i th a b usiness. B us ines s es c an pay to p ro m o te th ese st or ies s o theres a better c h a n c e people see t hem. (R ef: Fac ebook ).B u s i n e s s e s w i th a b igg e r Fa c e b oo k a d b ud g et mi g h t wa n t to c o n s i d e r Fa c e book s Pr emi um A d s o ffe ri n g . T h e s e in c l ud e d i ffe ren t s iz e s o f Home pa g e A ds , a s we ll a s s u pe r- promi n e nt Lo go u t A d s .W hen a user takes s ome ki nd of acti o n o n a page, t hat page c an then s how text an d/or visuals to thei r fri ends whil e le t ting th em k now that thei r fri end h a s in t eract ed w ith that page.Here are a few ex am p l e s: -Page like s pons ored s tory Page post c omment s pons ored s to ry Event sponsored s tory Check-in sponsored s toryWelcome to Planetp ageMod o LikeCommentBROUGHT YO YOU BYShare